Nicholas O'Shaughnessy

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Nicholas Jackson O'Shaughnessy is a Professor of Marketing and Communication at Brunel University (UK)^[1], though he is due to take up a post at Queen Mary, University of London in January 2007. He is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce and has previously been a Professor at Keele University and a Fellow of Hughes Hall, University of Cambridge^[1]. He also holds postgraduate degrees from Cambridge University, the University of Oxford, where he was president of the Oxford Union debating society, and Columbia University, in New York^[1].

In 1983 he stood for election as a MP in the general election for Swansea East^[1] losing to the incumbent Donald Anderson. In 1995 he wrote five reports on political communication, commissioned by the then Prime Minister John Major^[1].

O'Shaughnessy is the author of a number of books including The Phenomenon of Political Marketing (1990) and Politics and Propaganda, Weapons of Mass Seduction (2004)^[1]. His most recent work looks at the role of emotion in marketing and seeks understanding as to why advertising persuades^[2].

[edit] References

1. ^ ^{a b c d e f} Nicholas O'Shaughnessy's CV Retrieved 29 April 2006
2. ^ Brunel University biography Retrieved 29 April 2006