New Media Council
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New Media Council was formed by the Producers Guild of America (PGA) in 2002, in order to better represent producers working in emerging media such as DVDs, broadband and mobile entertainment, interactive television and console games.
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[edit] History
The PGA has long been recognized as the principal organization to protect and promote the credit and role of the entertainment producer. In January 2001, following a series of summits that brought together members of the new media and traditional producing communities, the PGA revised its constitution to provide for the representation of New Media producers.
[edit] Identify and address the issues
Since its formation, the New Media Council has sought to identify and address some of the issues that lie most immediately before the PGA. These include how "new media" should be defined, and how the role of a new media producer differs from or is similar to its counterpart in traditional media.
[edit] Find the balance between technology and relevance
Above all, the New Media Council recognizes that the medium must serve the story and not the other way around. When creators forsake the story in pursuit of the latest production fad, they risk losing their way. As new technologies and platforms are introduced, it's vital that we maintain a sophisticated level of understanding and involvement in relation to these emerging trends. This way, we can ensure the best representation of the producer, no matter what metamorphoses the role goes through.
[edit] Strengthen the community as a whole
The establishment of the New Media Council ensures that the Producers Guild and its members -continue to be the leaders in the developing use of new media. It' s a testament to the vision and commitment of the PGA leadership that it has recognized today's complex and unstructured digital space as an immense and promising environment for those willing to embrace and benefit from what it has to offer.
