Netraising

From Wikipedia, the free encyclopedia

Netraising is a compound term referring to the process of soliciting and gathering resources with the use of the Internet. It is also used to describe the process of conducting marketing, advocacy, community organizing and other awareness or consensus building campaigns conducted through the world wide web. It is frequently used to refer to fund-raising with the use of web related technologies.

The term Netraising is most often used within the context of the NPO (non-profit organizations) and NGO (non-governmental organizations) sectors.

The term netraising encompasses a broader range of activities than the term online fund-raising (which is specific to gathering money), and may be a better way to describe the comprehensive web related activities of the NPO and NGO sectors.