Nesquik

From Wikipedia, the free encyclopedia

Nestlé Nesquik logo

Nesquik's mascot, the Nesquik Bunny a.k.a. Quicky

Nesquik refers to a line of syrups, mixes, and ice cream novelties produced by Nestlé. The milk flavoring mix was developed in the U.S. by 1948, and introduced there as Nestlé Quik. In the 1950s, it was launched in Europe as Nesquik. In countries using the "Quik" term (including the U.S. and Australia), the name was changed to the worldwide brand "Nesquik" in 1999.

1 Nesquik's mascot, the Nesquik Bunny a.k.a. Quicky
2 Additional products
3 See also
4 External links

[edit] Nesquik's mascot, the Nesquik Bunny a.k.a. Quicky

In 1973, the Quik Bunny, an anthropomorphic rabbit cartoon character wearing a large blue "Q" on a collar-like necklace, was introduced as its mascot. His most famous television jingle has these lyrics..."It's so rich and thick and choco-lick! But you can't drink it slow if it's Quik...menolio!" In Europe and Canada, he is known as Quicky the Nesquik Bunny.

France and Greece first had another mascot for Nesquik, which was a fat yellow humanoid cartoon monster called Groquik—a variation of Gros Quik ("Fat Quik"), created by Gilbert Mas [1] and puppeteered by Yves Brunier. In Greece the mascot was called Κουικάρας (or Quikáras--English:"Big Quik") He was later replaced by Quicky, much to the discontent of fans who protested against the lack of a sympathetic character and the Americanism. In Portugal, the mascot was a kangaroo, Kangurik, which was replaced by Quicky in 1989/1990.

In the U.S. by 1999, the Quik Bunny was renamed the Nesquik Bunny and his "Q" changed to an "N" when the brand name was changed. Also, the character is presently in the transition from wearing only the necklace to being fully clothed. He appears on the packaging and marketing and has appeared in the product's television commercials. His voice has been provided by American actor Barry Gordon.

[edit] Additional products

Chocolate and strawberry flavoured powders were introduced in 1959, and are still available along with such other flavors as banana and vanilla.
A sugar-free chocolate-flavored powder of Nestlé Nesquik was introduced in 1959, and is currently still available.
Nestlé Nesquik milkshakes come in a variety of four flavours: banana, vanilla, chocolate, and strawberry.
Nestlé Nesquik chocolate and strawberry flavored syrups were introduced in 1989.
"Nestlé Nesquik" is also the name of a breakfast cereal made of chocolate-flavoured rice and corn puffs. As with many chocolate breakfast cereals, the milk turns chocolatey. The cereal is currently produced by Cereal Partners Worldwide (a joint-venture between General Mills and Nestlé).
A Nesquik flavor of Nestlé hot cocoa mix features bunny-shaped marshmallows and 38% more calcium than regular hot cocoa.