Nectar loyalty card

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The Nectar loyalty card is a loyalty card scheme in the United Kingdom issued by a partnership of suppliers including the supermarket chain Sainsbury's, the credit card American Express, the department store chain Debenhams and the petrol distributors BP. It was launched in the autumn of 2002, and now over 50% of UK households are involved in the scheme.

The Nectar scheme was launched by the founder of Air Miles, Sir Keith Mills and is operated by the privately held Loyalty Management UK (LMUK). Mills has described the benefits of the scheme as follows:

Shared cost — Tesco spends £150 million per annum on its Clubcard
Estimated initial 50%-250% return on investment
Increased retention — Due to the nature of the Nectar scheme, a customer who shops regularly with more than one partner company can gain points faster. This reduces the chances of disillusionment or fatigue.
More sophisticated offers — he points out that in many cases Tesco is spending several hundred pounds giving discounts to customers who would be loyal in any case.
"Overlap" — The collaboration increases the chance of attracting new customers, for example a frequent customer of a BP filling station who joins Nectar may be tempted into a nearby Sainsbury's where they otherwise wouldn't shop (and vice versa) to gain rewards faster.
To turn "tertiary" or secondary buyers into "primary buyers" — i.e. (to use the Sainsbury's example again) to turn a customer who just buys the essentials at their local store into a customer who does their main shop at that store.

The Nectar Helpline is based in Newcastle upon Tyne and Mumbai India

1 Earning Points
2 Nectar E-Stores
3 Current members
4 Former members
5 External links

[edit] Earning Points

Member	Points earned on	Points earned at rate	Exclusions	Notes
Sainsbury's	Spending in store	2 points per £1 spent, except 1 point per litre of fuel	savings stamps, car park tickets, vending machines, cashback, postage stamps, gift vouchers, baby milk, lottery tickets and phone cards	500 points can be turned in to a voucher worth £2.50 to spend in Sainsbury's
Sainsbury's Bank	Promotions and spending on credit cards	Various	n/a	n/a
BP	Fuel and goods purchases in BP stores	1 point per litre of fuel	tobacco and related products, baby milk, postage stamps, lottery tickets and phone cards	n/a
Debenhams	Purchases in UK stores	2 points per £1 spent	purchase of financial services, cashback, gift vouchers and gift cards, and payment of an outstanding balance on a Debenhams Account and delivery charges	n/a
Hertz	all rentals booked in the UK, points awarded on the total charge appearing on the rental bill minus exclusions including charges for damage to car, fines for motoring offences	2 points per £1 spent	n/a	n/a
Magnet	Points earned on	2 points per £1 spent	Magnet bathroom products, CP Hart or factory direct sales	Points added within seven days of the product being delivered
Brewers Fayre	Food and drink	2 points per £1 spent	accommodation or conference room services including food ordered while at a function; food ordered from the breakfast menu, tobacco products or e-entertainment products such as gaming machines or when you purchase "Leisure Vouchers"	n/a
D and A Opticians	Spending in store	2 points per £1 spent	n/a	n/a
Ford	servicing, non-warranty repairs and MOTs of Ford cars at participating UK Ford dealers and all products and services for any make of car at participating Rapid Fit outlets.	2 points per £1 spent	n/a	points can be awarded on car purchases as part of limited special offers

[edit] Nectar E-Stores

Nectar points can be earned in the Nectar e-stores which has even more places where points can be gained by spending money in stores within the Nectar.com site.

Nectar E-Stores