National Student Advertising Competition

From Wikipedia, the free encyclopedia

Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.

Regional National Student Advertising (NSAC) competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.

The 2007 AAF National Conference will be held in Louisville, Kentucky.

1 Structure
2 Districts and Most Recent Winners
3 Past Sponsors and Winners
4 See Also
5 External links

[edit] Structure

The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April and the winning team advances to the national finals which are held during the annual AAF National Conference in June. Each district appoints its own coordinator, a local business professional, to handle all details of the local competition. Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. Yearly, some districts will have as many as 18 teams competing and nationwide more than 150 colleges and universities take on the NSAC challenge.

[edit] Districts and Most Recent Winners

'2006 Sponsor: Postal Vault'

June 10-12, San Francisco, CA

District	States	2006 Winning Team	National Finals Placement
1	Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut	Johnson and Wales University
2	New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia	University of Scranton and George Washington University
3	Virginia, North Carolina, South Carolina	University of Virginia	National Champions
4	Florida, U.S. Virgin Islands, Puerto Rico	University of Miami
5	Ohio, West Virginia, Kentucky	University of Kentucky
6	Illinois, Indiana, Michigan	Ball State University
7	Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana	University of Tennessee
8	North Dakota, South Dakota, Minnesota, Wisconsin	University of Minnesota	3rd Place
9	Nebraska, Kansas, Iowa, Missouri	Webster University	National Runners-Up
10	Texas, Oklahoma, Arkansas, Northwest Louisiana	Southern Methodist University
11	Washington, Oregon, Idaho, Montana, Alaska	University of Oregon
12	Wyoming, Colorado, Utah, Arizona, New Mexico	Art Center Design College – Albuquerque	4th Place
13	Hawaii	Chaminade University
14	Northern California, Northern Nevada	University of Nevada, Reno
15	Southern California, Southern Nevada	Chapman University
16	Wildcard Winner	University of Wisconsin-Madison

[edit] Past Sponsors and Winners

Year	Sponsor	Winning Team	Year	Sponsor	Winning Team
1973	California Vinter	Michigan State University	1974	American Motors Corporation	University of South Carolina
1975	Warner-Lambert	University of Texas-Austin	1976	Toyota Motor Sales USA	University of Texas-Austin
1977	Frito-Lay Inc.	San Jose State University	1978	Coca Cola USA (Sprite)	Virginia Commonwealth University
1979	Wella Balsam	University of Tennessee	1980	Nabisco, Inc.	San Antonio College
1981	Adolf Coors	Michigan State University	1982	Corning Glass Works	University of Virginia
1983	Maxwell House Coffee	University of Georgia	1984	Radio Shack	Texas Tech University
1985	Burger King Corporation	San Jose State University	1986	Levi Strauss and Company	Iowa State University
1987	Chevrolet Motor Division	Brigham Young University	1988	Nestle Foods Corporation	University of Oregon
1989	Kellogg Corporation	University of West Florida	1990	The Hearst Corporation	Southwest Texas State University
1991	American Airlines	University of Wisconsin-Madison	1992	Visa USA	University of Montana
1993	Saturn Corporation	Ithaca College	1994	Eastman Kodak Company	University of Houston
1995	Chrysler Corporation	Loyola University-New Orleans	1996	American Red Cross	University of West Florida
1997	Pizza Hut	University of West Florida	1998	Hallmark Cards, Inc.	George Washington University
1999	Toyota Motor Sales, USA	UCLA	2000	The New York Times	University of Alabama
2001	Daimler-Chrysler	University of Wisconsin-Madison	2002	Bank of America	Southern Methodist University
2003	Toyota Motor Sales	University of Nevada-Reno	2004	VISIT FLORIDA	Southern Methodist University
2005	Yahoo!	Texas State University-San Marcos	2006	Postal Vault	University of Virginia
2007	Coca-Cola		2008