Mynumo
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MyNuMo is an online community that lets its members create, show, and sell mobile user generated content. The service provide the tools for the creating and publishing of ringtones, wallpapers, and mobile videos. The MyNuMo portal features independently created mobile content that’s rated by visitors to the website and delivered to mobile phones and PDAs. Members can reach customers through their own web page and text-messaging short codes. MyNuMo provides a Flash widget, the NUMOMATIC, that allows members to show and sell content on MySpace and other blogs.
MyNuMo content is a good example of The Long Tail economic model in practice. For example ringtones on MyNuMo cover genres not typically offered by the mobile carriers and traditional publishers. Some examples are:
Yenta Tones Jewish/Yiddish comic ringtones.
Holy Hip Hop Christian Hip Hop.
Members are mainly independent musicians, artists, animators, and filmmakers.
On January 10th, 2007 MyNuMo, with Johnson & Johnson's VISAKON division (ACUVUE contact lens brand) as a supporting advertiser, launched a contest to benefit the Lollypop Foundation titled "What's Your Vision". Users are invited express their vision for a better world through the creation of unique mobile content.
References:
Top the ringtone charts and rake in the dough
MyNuMo Democratizes Mobile Content Creation, Distribution and Sales