MTV Sweden

From Wikipedia, the free encyclopedia

This article or section does not adequately cite its references or sources.
Please help improve this article by adding citations to reliable sources. (help, get involved!)
Any material not supported by sources may be challenged and removed at any time. This article has been tagged since December 2006.

MTV Sweden

Launched	September 18, 2005
Owned by	MTV Networks Europe
Audience share	1.1% (Nov '06, MMS)
Country	United Kingdom
Broadcast area	Sweden
Replaced	MTV Nordic
Website	Official site
Availability
Terrestrial
Boxer TV Access	Channel 9
Satellite
Canal Digital
Viasat
Cable
Com Hem	Channel 9 (digital)

MTV Sweden or MTV Sverige is a television channel broadcasting to the Swedish market. It started in September 2005 along with MTV Finland and MTV Norway. Before the start of country-specific channels, Denmark, Sweden, Norway and Finland had been served by a common channel called MTV Nordic, launched on June 5, 1998 to replace the MTV Europe feed.

The channel is broadcast from the MTV Networks Europe headquarters in London, partly because of the strict laws on television advertising in Sweden (interrupting programmes for commercials was illegal until 2002).

During the days of MTV Nordic, languages other than English were rarely spoken on MTV in Sweden. With the start of MTV Sweden, several Swedish language programmes were produced. These include:

MTV News in Swedish
Celsius, a daily top 10 chart
Hej, kom och hjälp mig (English: Hi, come and help me)
Strössel (Hundreds and thousands)
Mycket mer än müsli (Much more than muesli)

MTV Sweden is available from virtually all major television distributors in Sweden. Most cable networks carry the channel in their basic packages. It is available on satellite from Canal Digital and Viasat. In 2001, the government granted MTV a license to broadcast on the terrestrial network on the Boxer platform. Since 2006, the overnight programming between 2 and 7 a.m. has been replaced by music videos from VH1 Europe in the terrestrial network.