MTV Adria
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MTV Adria, based in Ljubljana, Slovenia, is an MTV Networks Europe subsidiary of MTV, broadcast to the countries of the former Yugoslavia.
The station started broadcasting on September 1, 2005,[1] initially to Slovenia, Croatia and Bosnia and Hercegovina, but from the beginning the program was also conceptualized for the remaining Yugoslav successor states, i.e., Macedonia, Montenegro, and Serbia.[2] The program targets primarily young urban adults, but omits the turbo folk popular in the region.[3] 20% of MTV Adria's airtime is reserved for productions from the Yugoslav successor states.[4] MTV Adria is considered a first step towards commercialization of the transnational music spaces in the former Yugoslavia.[5]
[edit] References
- ^ RTV SLO: "Dobili smo lokalni MTV-program", September 2005, 1.
- ^ Kampschror, Beth. "MTV to Launch Channel Serving Former Yugoslav Countries", Southeast European Times 5. Januar 2005.
- ^ Baker, Catherine. "The Politics of Performance: Transnationalism and its Limits in Former Yugoslav Popular Music, 1999–2004", Ethnopolitics 5 (3): 275-293, S. 289.
- ^ http://www.mtvadria.com/sl/faq/
- ^ Baker, Catherine. "The Politics of Performance: Transnationalism and its Limits in Former Yugoslav Popular Music, 1999–2004", Ethnopolitics 5 (3): 275-293, S. 278.
