Mr. Bigg's
From Wikipedia, the free encyclopedia
| Mr. Bigg's | |
 |
|
| Type | Public |
|---|---|
| Founded | 1973 in Nigeria |
| Headquarters | Nigeria |
| Key people | Mr. Chris Adedipe (Managing Director), Mrs. Deola Essien (Commercial Manager) |
| Industry | Restaurants |
| Products | Fast food, including Nigerian delicacies and UAC Foods-branded products |
| Slogan | What a delicious experience |
| Website | www.mrbiggsonline.com |
- For the American R & B singer sometimes called Mr. Biggs, see Ronald Isley.
- For the American podcaster sometimes called Mr. Biggs, see: http://misterbiggs.blogspot.com/
Mr. Bigg's, first operated in the 1960's as Kingsway Mall and lost competition to local markets, is Nigeria's first chain of fast food restaurants, which is owned by conglomerate United African Company of Nigeria PLC. There are currently around 170 locations in Nigeria, including the first drive through restaurant in Nigeria, and four locations in Ghana. The restaurant is styled after McDonald's, and is known for its red and white-colored restaurants
and meat pies. The chain changed its name from "Kingsway" to "Mr. Bigg's" in 1986 and expanded quickly after becoming one of the first Nigerian companies to sell franchises to investors.
Mr. Bigg's specialty food is the meat pie. A common lunch might also include scotch eggs, sugared donut, chicken, and soft drink. While western fare such as hamburgers are served, Nigerian delicacies such as jollof rice and moin moin are more popular. Birthday cakes are also a popular product, and Mr. Bigg's bakery is often one of the few places to buy them in some areas.
[edit] Slogan
- "What a delicious experience" has been the official Mr. Bigg's slogan for over 20 years in Nigeria. Since then, it was never altered or being replaced with any newer slogans.
