Motorola ROKR E1

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Motorola ROKR E1
Screen 176x220, 262000 colors
Ringtone MP3, AAC, WAV, MIDI, Polyphonic
Memory microSD
Networks GPRS
Connectivity Bluetooth
Physical size 108 x 46 x 20.5 mm
Weight 107 g

The Motorola ROKR E1 (pronounced "rocker", IPA:/ɹɔkə(ɹ)/) is the first mobile phone to be integrated with Apple Inc.'s iTunes music player. It was launched on September 7, 2005 during a special media-only event by Apple in San Francisco, California. The phone had been widely expected, with technology sites reporting on collaborations between Motorola and Apple as far back as December 2004. Unfortunately for users of the ROKR, Apple has decided to stop supporting the ROKR and therefore users can no longer listen to new downloads as of September 12, 2006, thereby effectively making the phone a "one-year-wonder" and rendering it obsolete.[citation needed] Users can continue to listen to material downloaded prior to that date, however.

The ROKR E1 is essentially a re-badged Motorola E398 candybar style phone (it was originally called the E790) with Apple-licensed technology to play back music purchased from the iTunes Music Store. It features a music player with an interface similar to that of Apple's ubiquitous iPod music players.

This warning appears in iTunes when a user tries to sync more than 100 songs to the ROKR E1
This warning appears in iTunes when a user tries to sync more than 100 songs to the ROKR E1

While the phone is equipped with an upgradeable 512 MB microSD memory card, it is limited by its firmware to allow only one hundred songs to be loaded at any time (it is believed by some that Apple imposed the limit to prevent the ROKR from competing with the iPod). Many users also discovered that transferring music to the phone was painfully slow compared to dedicated players. Lastly, the ROKR was criticized for offering little improvement over the preceding E398, even retaining the subpar digital camera. As a result, the ROKR E1 has sold below expectations despite a high-profile marketing campaign.[1] Relations between Motorola and Apple were also strained because the latter unveiled the iPod nano at the same time, and Motorola CEO Ed Zander later accused Apple of purposely undercutting the ROKR.[2]

The ROKR E1 will be succeeded by the ROKR E2, which does away with the iTunes but includes Motorola's new iRadio. As an iTunes phone, it is superseded by the SLVR L7 (pronounced "sliver"), which resembles a candybar version of Motorola's famous and popular RAZR.

The phone is suitable only for Windows and Mac users, as there is no compatible software for those who use the Linux operating system.

The phone is carried by:

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