Mossant

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Mossant poster painted by Leonetto Cappiello (1938).
Mossant poster painted by Leonetto Cappiello (1938).

Mossant was a famous brand of hat manufactured in France and well-known in the United States for most of the twentieth century. The company was founded by Charles Mossant in the nineteenth century, and by 1929 more than 2,000 hats a day were being produced. Half of them were directly shipped to the U.S. Hat production ended in 1998.[1] The Mossant factory was in Bourg-de-Péage and it has been renovated as a commercial centre.[2]

The brand is still known worldwide for its advertising posters;[3] its most famous advertisement was the poster by Leonetto Cappiello shown at right.

[edit] Notes

  1. ^ Aristide & Co (antique shop)
  2. ^ Architect's website
  3. ^ http://www.postershow.com/cappiello_posters/poster_history.htm