Mosaic (geodemography)

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Mosaic UK is Experian’s award winning people classification system. Originally created by Prof.Richard Webber in association with Experian, it classifies the UK population into 11 main socio-economic groups and, within this, 61 different types. Mosaic is also a global consumer classification tool. Classifying more than a billion consumers across a third of the surface area of the Earth, Mosaic is available in all the world’s most prosperous economies including China, North America, Europe and Asia Pacific.

Mosaic is used in the commercial sector to analyse potential and existing markets for products and services. It is also used by retailers and property investors as a key tool for site location. Mosaic is used in the public sector in the UK for a range of applications and is an excellent predictor of many economic variables such as incomes, spending characteristics and housing demand. The police use Mosaic to identify neighbourhoods at risk of burglary and other household crimes. The health service uses Mosaic to map and analyse vulnerability to a range of medical conditions and the Fire Service uses Mosaic to identify households most at risk of fire.