More4

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More4

Launched	10 October 2005
Owned by	Channel 4 Television Corporation
Audience share	0.6% (0.1% for +1) (February 2007, [1])
Timeshift service	More4 +1
Website	www.channel4.com/more4
Availability
Terrestrial
Freeview	Channel 13
Satellite
Sky Digital	Channel 142 Channel 189 (+1)
Cable
Virgin Media	Channel 142 Channel 143 (+1)
NTL Ireland	Channel 118 Channel 119 (+1)
Tiscali TV	Channel 015

More4 is a digital television channel, produced by United Kingdom broadcaster Channel 4, that launched on 10 October 2005. It is carried on Freeview, on satellite broadcaster Sky Digital (Timeshift has been available on Sky Digital since 17 October 2005) and on UK and Republic of Ireland cable networks including Virgin Media.

1 Content
2 Channel launch
3 Availability
4 See also
5 References
6 External links

[edit] Content

More4 centres around lifestyle, documentary, and arts programming, and competes with the BBC's similar offering, BBC Four. More4 airs from the late afternoon (starting at between noon and 1 p.m., varying day by day) until about 4 a.m. the following morning. The channel's annual budget is £33 million, of which £20 million is earmarked for original programming. Peter Dale, Channel 4's current head of documentary events and the new channel's chief said it would be "television that restarts the conversation".

To encourage new viewers to try the new service, Channel 4 moved its first-run showing of The West Wing, showing season 6 and 7 back to back, from its sister digital station E4 to More4 and Without a Trace from Channel 4. The channel also carries other American imports such as The Daily Show, the fourth and fifth series of Curb Your Enthusiasm, and repeats of Channel 4 programmes including game show Deal or No Deal, reality TV show Brat Camp, investigative series Dispatches, and the controversial Body Shock. A half-hour long news programme, hosted by current Channel 4 News presenter Sarah Smith, shows on weekdays at 8 p.m., and is intended to complement the main hour long Channel 4 news program that immediately precedes it on the original Channel 4. Daytime content includes classic films and reruns of shows such as Hill Street Blues and ER, although the current series of ER is shown on neighbouring channel E4.

The station also carries Morgan Spurlock's reality TV show 30 Days and American dramas such as The Closer. The channel features a nightly discussion programme Starkey's Last Word hosted by David Starkey during the Autumn line-up. This show was originally called The Last Word and hosted alternately by Stanley Johnson, Mark Dolan, Hardeep Singh Kohli and David Mitchell and occasional special guest hosts such as Morgan Spurlock.

On midweek days, it shows hour long and feature length documentaries including Channel 4's Cutting Edge films. On its first night, the channel led with the satirical docudrama A Very Social Secretary about the affair between David Blunkett, the former British Home Secretary, and Kimberly Quinn.

In April 2006, More4 broadcast a live hypnosurgery hernia operation.

[edit] Channel launch

Channel 4's "adult entertainment" More4 advertising

In September 2005 Channel 4 began running teaser trailers for the new station (although the name was neither mentioned nor seen in the adverts). Showing neon lettering, the teasers hinted at "adult entertainment". Some people may have been confused by the deliberate double-meaning of these trailers and mistakenly presumed that the new channel will be of a pornographic nature. The Daily Mail refused to accept launch advertising for the channel on these grounds.

Advertisements starting at the end of September made it much clearer that the "adult entertainment" being offered was the 'intelligent and insightful' programming.

Viewing figures for the launch date gave More4 an average figure of 269,000 viewers, compared to E4's 296,000.

[edit] Availability

Space was reserved on Freeview multiplex C for the channel. However, despite Channel 4 saying that the channel would appear on multiplex C, the Channel has appeared on multiplex 2. A place holder appeared on the Freeview EPG at number 13 on 13 September and after a time, ran a looping teaser trailer. More4+1 became available on the DTT platform on 14 December 2005. It was removed on 18 May 2006, to make way for live coverage of Big Brother, and the Freeview launch of Film4 later in the year.

While More4 is available on most cable platforms, More4+1 is also available on NTL but not Telewest.

Despite initial advertising and official internet communication that it would be free-to-air on satellite television, More4 is encrypted under Sky Digital's pay TV scheme, and is not even available as free-to-view. Channel 4 blame the encryption on BSkyB, Sky Digital's operator, and not themselves. More4 remains a free-to-air channel on Digital terrestrial television. Note that Film4 and Film4+1 are now both free-to-air on Sky Digital.

More4 is available to viewers in the Republic of Ireland via Sky Digital and NTL Ireland's digital service. This led to further speculation that Channel 4 would eventually launch on Sky Digital in the Republic of Ireland, which it did in December 2006. C4 has already made its other flagship channels: E4, E4+1, Film4 and Film4+1 available in Ireland via Sky Digital, NTL and Chorus digital TV providers. Channel 4 itself is available on almost all Irish cable and MMDS systems (a very small number of Chorus towns in Wicklow and Wexford carry S4C instead).