Moral high ground

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The moral high ground, in ethical or political parlance, refers to the status of being respected for being in the right and adhering to and upholding a universally recognized standard of justice or goodness.

"Parties seeking the moral high ground simply refuse to act in ways which are not viewed as legitimate and morally defensible by the larger the (sic) society." [1]
"In What Price the Moral High Ground?, economist and social critic Robert H. Frank challenges the notion that doing well is accomplished only at the expense of doing good. Frank explores exciting new work in economics, psychology, and biology to argue that honest individuals often succeed, even in highly competitive environments, because their commitment to principle makes them more attractive as trading partners." [2]

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