MobileOne

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MobileOne Limited
Image:M1logo main.jpg
Type Public SGX: M31
Founded Singapore (1998)
Headquarters Singapore
Key people Neil Montefiore (Chief Executive),
Lim Chee Onn (Chairman)
Industry Telecommunications
Mobile Communications
Products mobile services,
data services
Revenue $773.8 million SGD (FY2005)
Employees n/a
Slogan 1 Life, Live It
Website www.m1.com.sg

MobileOne (M1) is a telecommunications company in Singapore. Launched in April 1997, it was Singapore's third mobile operator after StarHub and Singapore Telecommunications. It is currently Singapore's smallest mobile operator, in terms of number of subscribers.

Founding shareholders, Keppel Telecoms (16.25%) and SPH Multimedia (13.97%), together with Telekom Malaysia (through its subsidiary, SunShare Investments Ltd, 29.79%) now jointly own 60.01% of M1. The rest are owned by institutional and public investors.

Contents

[edit] Products and Services

MobileOne (M1) is one of the 3 major mobile communications providers in Singapore. It offers a suite of mobile voice and data communication services over its 2G/3G network, including international call services to both mobile and fixed line customers. These includes SMS, MMS, WAP, GPRS and, more recently in February 2005, 3G.

M1 also offers pre-paid mobile services under its M Card brand.

M1 offered GSM services to its customers upon its entry into the mobile communications market in 1997. In 1998, M1 introduced CDMA as the second mobile network in Singapore. However, customers on the CDMA network were migrated onto its GSM network in 2001. This was due to the CDMA network spectrum being earmarked for 3G service developments.

M1 offers Vodafone products, a result of it being the official Singaporean partner of the Vodafone mobile community.

[edit] History

[edit] 2006

  • Launched Singapore's first HSDPA broadband service, for internet connection up to 3.6mbps, everywhere in Singapore.

[edit] 2005

  • Launched 3G with Singapore's first video call price plan
  • Introduced Singapore's only prepaid card with free incoming calls
  • On 31 August 2005, Telekom Malaysia and Khazanah Nasional have continued to raise their stake in MobileOne. SunShare Investments bought a total of 4.023 million shares on the open market over three trading days from Thursday last week. The purchases raised its stake in the mobile telecommunications services provider from 23.64 % to 24.04 %.

[edit] 2004

  • Introduced new company motto - ‘1 life. live it’, in a new brand marketing promotion
  • Partnered with Taiwanese pog group, 5566, to provide exclusive mobile content for customers
  • Established POINT, Singapore’s first music recognition service
  • Joint venture with Google to offer Asia’s first wireless image search for mobile phones
  • Conducted trials for Push-to-Talk in July
  • First in Singapore and among first in Asia to offer pre-paid customers direct dial when roaming

[edit] 2003

  • Introduced Singapore's first sports news service on MMS,
  • Introduced Singapore's first MMS service for prepaid cards

[edit] 2002

  • M1 became a public listed company in December
  • M1 was the first operator in Singapore to launch MMS


[edit] External


   Mobile phone companies of Singapore
  MobileOne | SingTel | StarHub  
In other languages