MLBAM

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MLB Advanced Media, L.P.
Type	Private company
Founded	June 2000
Headquarters	NY, New York
Key people	Robert A. Bowman, CEO
Industry	Internet Information Providers
Products	MLB.com, MLB.TV, Gameday Audio
Revenue	$300 million USD (2006)
Website	MLB.com

Major League Baseball Advanced Media, L.P., is a subsidiary of Major League Baseball, and is the internet and interactive branch of the league. The company operates the official web site for the league and 30 Major League Baseball club web sites via MLB.com, which draws four million hits per day. The site offers news, standings, statistics, and schedules, and subscribers have access to live audio and video broadcasts of most games. The site also employs reporters, with one assigned to each team for the season and others serving more general beats. MLB Advanced Media also owns and operates MLB Radio and BaseballChannel.TV.

MLBAM also runs and/or owns the official web sites of MiLB.com (Minor League Baseball), Major League Soccer's MLSNet,^[1], SportsNet New York's SNY.tv (The television broadcaster of the New York Mets), the World Championship Sports Network,^[2], Guns N' Roses, Bob Marley, and rehearsals.com ^[3]. It also provided the backend infrastructure for CBS Sportsline's March Madness on Demand service ^[4].

MLBAM operates New York City's Online Shop (https://www.officialnycshop.com) in association with 'The City' and New York City Marketing Development Corporation (“NYC Marketing”). New York City happens to be Major League Baseball's (MLB) largest market. The MLB has been continually accused of having a bias towards 'big market' teams such as the New York Yankees and the New York Mets. MLBAM does not have a similar partnership with any of the other 'Major League Cities'.