Mix 106.5
From Wikipedia, the free encyclopedia
- This article is about the Mix 106.5 radio station in Sydney, Australia. For the similarly-named station in Baltimore, Maryland, see WWMX (FM), for the Mix 106.5 station in Cleveland, Ohio, see WMVX, and for the Mix 106.5 station in San Jose, California, see KEZR.
| Mix 106.5 | |
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| Broadcast area | Sydney |
|---|---|
| First air date | February 13, 1925 |
| Frequency | 106.5 MHz FM |
| Format | Pop |
| Owner | Australian Radio Network |
Mix 106.5 (call sign 2WFM) is a music radio station based in Sydney, Australia.
The station was formerly known as 2UW, broadcasting on 1107 kHz AM, before converting to FM in the early 1990s. This frequency is now assigned to SBS Radio under the callsign 2EA.
[edit] History
The station now known as Mix began life as 2UW, commencing transmission on February 13, 1925 on 1125 kHz on the AM band. On September 1, 1935 the frequency changed to 1110 kHz and in 1978 changed again to 1107 kHz. In the 1970s the 2UW announcers were known as the 11-10 Men possibly a throwback to rival 2SM's popular Good Guys moniker in the 1960s.
2UW was one of two Sydney AM radio stations to be successful in bidding for the right to convert to FM, and on April 30, 1994 commenced transmission on 106.5 MHz on the FM band. The familiar 2UW call sign was now broadcasting as Mix 106.5, adopting its name and logo from the United States. The official callsign became 2WFM though this is not used on-air.
The 1107 kHz frequency is now assigned to SBS Radio
[edit] Management
Mix is owned by the Australian Radio Network, which also owns the "Classic Hits" brand. In total ARN owns 12 radio stations in Australia and over 100 in New Zealand.
Mix 106.5's equivalent stations in other Australian cities include Melbourne's Mix 101.1 FM, Adelaide's MIX 102.3 FM, Brisbane's 97.3 FM and Canberra's Mix 106.3 FM.
[edit] Programs
[edit] Breakfast with Sammy & Subby 5:30am - 9:00am
Sammy Powers and Subby Valentine host Mix's Breakfast slot. Sammy entertains the breakfast audience with gossip, anecdotes, "Moral Dilemmas", competitions (including the $1000 Minute and $50,000 Secret Sound), and regular news, traffic and weather updates.
[edit] Bogart Torelli, 9:00am - 2:00pm
Bogart Torelli is described as having one of Sydney's best voices, and won "Best Music Presenter" at the 2004 Australian Commercial Radio Awards. Torelli is media shy and refuses interviews and photos, even choosing to attend her niece's birthday party over the award ceremony. Includes "The 80's Mix" from 12pm to 1pm.
[edit] Dave Wright, 2:00pm - 8:00pm
Dave Wright is Mix's drive time presenter. Dave's favourite artists include Jamiroquai and Madonna (especially "Like a Prayer"), and are often heard during his airtime. Every Friday only, there is "The Party Mix" from 4pm to 8pm. Hear David make a fool of himself night after night.
[edit] Love Song Dedications with Richard "The Love God" Mercer, 8:00pm - Midnight
Richard "The Love God" Mercer has a mysterious profile and one of the deepest voices on radio. He takes calls and reads mail from listeners wanting to dedicate songs to their spouses, partners, boyfriends, girlfriends, crushes, exes, etc. Love Song Dedications consistently tops its timeslot and has had five volumes of its most dedicated love songs released as CDs. Mercers plays classic artists like The Righteous Brothers as well as modern artists like Katie Melua (one of Mercer's favourite), all having an easy-listening sound.
[edit] The Saturday Night Party Mix
Every Saturday Night, MIX 106.5 houses "Australia's Biggest Party", playing continuous party music from 6pm - 6am. This segment is prerecorded and features no Live DJs or presenters. Artists frequently played during the Party Mix include Madonna, Kylie Minogue, Gloria Estefan, and Donna Summer.
[edit] The Friday Party Mix with Dave Wright
Every Friday from 4pm - 8pm, Dave Wright serves up the Friday Party Mix, designed to celebrate the end of the working week and launch the weekend. The Friday Party Mix often broadcasts from outdoor or indoor special events. Numerous times during the year, businesses/schools/etc are given the opportunity to have Dave broadcast the Friday Party Mix from their headquarters.
[edit] Barry Bissell's Weekly Countdown
Barry Bissell counts down the top 20 Australian Adult Contemporary hits on Sundays from 3pm - 6pm.
[edit] Sammy & Subby - Remixed, Sunday 10:00am - Noon
All the best bits from the morning show during the week.
[edit] Bedrooms to Boardrooms, Sundays 10pm - Midnight
Psychotherapist Jacquie Furey takes calls from troubled listeners on all areas of life; from problems at work to complex relationship issues. No matter is too confronting for Jacquie, and she treats every caller with genuine sympathy and respect.
[edit] Music
Mix's former catchline was "Continuous Smooth Variety". This was recently replaced by "Sydney's Best Mix". Mix generally plays pop music from the last two decades as well as current Adult Contemporary hits. It has an hour of 80's music at 12pm (the 80's Mix).
Artists played most frequently on Mix include Delta Goodrem, Madonna, Mariah Carey, Robbie Williams and Maroon 5.
Other artists which feature prominently include Missy Higgins, Tracey Chapman, Shania Twain, LeAnn Rimes, Savage Garden, Eurythmics, Jewel, Wendy Matthews, Elton John, John Farnham, Vanessa Amorosi, Cyndi Lauper and Cher.
Recently, the station has moved towards soft rock, playing music from Evanescence, matchbox twenty and even Simple Plan. A "Soft Rock Mix" from 1pm - 2pm everyday was started, however, a few months later this was quietly removed.
[edit] Schedule
Between 11am and 8pm and Midnight and 5am, Mix's music runs to a strict schedule. The station promises "More than 30 minutes of Sydney's Best Mix" every hour. A typical hour between these times on Mix would look like this:
Up to five past: News and traffic
Five past to around thirty-five past: Music (more than 30 minutes of Sydney's Best Mix, usually 9 or 10 songs)
Thirty-five past to around forty-five past: Ads
Forty-five past to around fifty-five past: Music (usually 3 songs)
Fifty-five past to O'Clock: Ads
In all of these hours, music played is a mix from the 80's, 90's and now. However, exceptions to this involve the 80's Mix (12pm-1pm).
All other programs on Mix have no rigid music/ads pattern.
Recently, following moves by its equivalents in Brisbane and Melbourne, Mix 1065 has introduced 106 minutes of "Sydney's Best Mix" from the 80s, 90s and now, beginning at 9am on weekdays.
Mix has also come under criticism for having too many ads. Before the "more than 30 minutes" policy, it used to play half an hour of music, five minutes of ads, twenty minutes of music then five minutes for ads, more music than is currently played.
[edit] Competitions
[edit] The $50,000 Secret Sound
During early 2006, MIX had run the "$50,000 Secret Sound" competition. Listeners were given five chances every day (6am, 7am, 8am, 10:45am, 4:30pm) to ring up and guess what the secret sound was. Winners received $50,000. Incorrect guesses were available on MIX's website. The competition ran for about 6 rounds with different sounds.
[edit] Sammy's Ten Thousand Dollar Minute
Every weekday morning at 6:50, listeners win one thousand dollars if they answer 10 questions correctly.
[edit] The Perfect Mix
Running several times a year, and promoted heavily, listeners listen for two particular songs played in a row. If they ring up Mix when they hear these songs and are the right number caller, they win a prize. Past prizes have included $10,000, a trip to see Kylie Minogue live in London, and a Mercedes car.
[edit] The Winning Song, Love Song Dedications
Every night on Mix in Love Song Dedications, two winning songs are played, one around 9pm, the other around 11. If listeners call up and are caller seven, they receive a prize. Usually modest, prizes include copies recent CD releases, "Roses Only" Roses, overnight luxury hotel packages or Concert Tickets.
[edit] External links
Full Power FM: 2MAC 91.3 | 2MFM 92.1 | 2ABC 92.9| 2LND 93.7 | 2FBI 94.5 | 2PTV 95.3| Edge 96.1| Nova 96.9 | 2SBS 97.7 | 2TFM 98.5 | 2WS 101.7/99.1/88.3 | 2MBS 102.5 | 2CBA 103.2 | 2DAY 104.1 | 2MMM 104.9 | 2JJJ 105.7 | MIX 106.5 | 2SER 107.3
Community FM: 2RDJ 88.1(Burwood) | 2RRR 88.5(Ryde) | 2RSR 88.9(Inner Sydney) | 2BLU 89.1(Katoomba) | 2GLF 89.3(Liverpool) | 2WCR 89.7(Waverly) | 2VTR 89.9(Hawkesbury) | 2NBC 90.1(Narwee) | 2MWM 88.7/90.3(Manly) | 2CCR 90.5(Cumberland) | 2NSB 99.3 (North Shore)| 2SSR 99.7(Sutherland) | 2SWR 99.9 (Blacktown) | 2HHH 100.1(Hornsby) | 2MCR 100.3(Campbelltown) | 2WOW 100.7(Penrith) | 2BFM 100.9(Bankstown)
Narrowcast FM: Kick 87.6 (Penrith) | Radio Austral 87.6/87.8 | Cool Country Radio 88.0/88.7 (Glenbrook, Katoomba, Mt Razorback) | Bondi FM 88 | Raw FM (Nthn Beaches)
