Miss Selfridge
From Wikipedia, the free encyclopedia
Miss Selfridge is a major UK high street store which began as the young fashion section of Selfridges department store in London in the 1960s. Miss Selfridge got its name when Charles Clore, creater of Selfridges, saw a window display in the Bonwit Teller store in New York which showed "Miss Bonwit" dresses aimed specifically at teenagers.
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[edit] History
By 1967 Miss Selfridge had concessions throughout the country within John Lewis department stores, and by 1969 there were some independent branches on the high street.
The first of Miss Selfridge's mannequins was based on sixties icon and model Twiggy, and the first dresses were paper dresses designed by Zandra Rhodes.
[edit] Ownership
In July 1999 Arcadia Group, which is owned by Sir Philip Green, acquired Miss Selfridge, along with Wallis and Outfit, from Sears Ltd. Arcadia Group also includes Topshop, Dorothy Perkins, Evans, Burton, and Topman.
[edit] Advertising and promotion
Miss Selfridge was one of the first retailers to use Kate Moss in their campaigns and has used other successful models and actresses such as Yasmin le Bon and Nicolette Sheridan before they found major success.
In 2006, to celebrate its 40th year of business, Miss Selfridge relaunched limited edition make up palettes containing some of the most successful products from the "Kiss and Make Up" range, which is now discontinued.
A "Limited Edition" clothing range designed by Bella Freud is available in the company's flagship stores.
Miss Selfridge is also sponsoring the Victoria and Albert Museum's 1960s fashion exhibition from 6th June 2006 - 25th February 2007.
