Miracle Whip

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Miracle Whip is a salad dressing and sandwich spread that was invented in Salem, Illinois at Max Crosset's Cafe. It was originally called Max Crossett's X-tra Fine Salad Dressing. Crosset sold it to Kraft Foods in 1931 for $300 (approximately $4000 in 2006 dollars)^[1]^[2] Kraft still manufactures it today. It is advertised as having the taste of mayonnaise with half the fat.

According to the Kraft Foods web site, Miracle Whip debuted at the Chicago World's Fair in 1933, during the height of the Great Depression. The Kraft Foods site also explains that "the Miracle Whip" was inventor Charles Chapman's informal name for his patented "emulsifying machine" that was originally used to blend the ingredients in the mayonnaise-like product.^[3]

1 International Availability
2 Competition with Mayonnaise
3 Other brands
4 Trivia
5 References
6 External link

[edit] International Availability

In addition to the United States and Canada, Miracle Whip is available in the following other major markets:^[4]

Australia
Ecuador
Germany
Italy
Mexico
Panama
Philippines
Spain
Venezuela

Miracle Whip is also available in a number of other countries.

Miracle Whip is also sold in the United Kingdom by national supermarket chain Tesco via import from Kraft Foods Germany. It is not currently marketed by Kraft Foods UK and is not available in other stores.

[edit] Competition with Mayonnaise

Miracle Whip is a common substitute for Mayonnaise in many recipes. The feud between Miracle Whip and Mayonnaise loyalists has become a part of regional culture; certain areas of the United States prefer one product over the other for specific dishes. Many recipes go as far to specifically denounce the other product, such as "3 cups of Mayonnaise (not Miracle Whip)" or even specifically recommend Hellmann's brand mayonnaise. Other cooks use Miracle Whip in their pasta salad or other recipes, using it instead of mayonnaise to give a distinct flavor.

[edit] Other brands

A few other major Mayonaise manufacturers offer a Salad Dressing. JFG is an example. Also, increasingly, private label brands have offered salad dressings. All have a texture and flavor similar to Miracle Whip with the main difference being the level of sweetness or sourness of the product.