Mind Candy

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Mind Candy
Type Alternate reality game developer
Founded 2004
Headquarters Battersea, London, United Kingdom
Key people Michael Smith, Adrian Hon, Naomi Alderman
Industry Video games
Products Perplex City
Employees 10-20
Website Mind Candy Design

Mind Candy is a company that creates Alternate Reality Games. Mind Candy is a media and entertainment company that specializes in puzzles - varying from Su Doku-style logic puzzles to global, cross-media, treasure hunts. Their particular focus at the moment is on Alternate Reality Games (ARGs) and Cross Media Entertainment (XME).

Mind Candy was formed in 2003, and is based in London, England. Mind Candy is currently working on the story/game/puzzle hybrid called Perplex City that is 'played' simultaneously by thousands of people around the world.

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