Mild Seven
From Wikipedia, the free encyclopedia
Mild Seven is a brand of cigarettes produced by Japan Tobacco. The brand is the second largest cigarette brand in the world. Mild Seven is a premium brand and distributed in over 40 countries.
Created in Japan as a variant of the popular Seven Stars brand, Mild Seven has been a top seller since its launch in 1977 and enjoys leading positions in Asian markets including South Korea and China.
Japan Tobacco was, through Mild Seven, the title sponsor of the Benetton Formula One team beginning with the 1994 Formula One season. This association continued after Benetton was acquired by Renault to become Renault F1 until the end of the 2009 Formula One season, but due to European Tobacco Regulations, the company had to end their association with Renault F1 at the end of the 2006 Formula One Season.
Contents |
[edit] Mild Seven varieties
[edit] Current lineup
Name | Price | Quantity | Released | Tar | Nicotine | Sold area |
---|---|---|---|---|---|---|
Mild Seven | ¥ 300 | 20 | June 1, 1977 | 10 | 0.8 | All Japan |
Mild Seven Box | ¥ 300 | 20 | October 1, 1993 | 10 | 0.8 | All Japan |
Mild Seven FK | ¥ 300 | 20 | May 1, 1988 | 10 | 0.8 | All Japan |
Mild Seven Special Light Box | ¥ 300 | 20 | July 1, 1990 | 9 | 0.7 | All Japan |
Mild Seven Light | ¥ 300 | 20 | July 1, 1985 | 8 | 0.7 | All Japan |
Mild Seven Light Box | ¥ 300 | 20 | October 3, 1994 | 8 | 0.7 | All Japan |
Mild Seven Super Light | ¥ 300 | 20 | July 1, 1989 | 6 | 0.5 | All Japan |
Mild Seven Super Light Box | ¥ 300 | 20 | June 2, 1994 | 6 | 0.5 | All Japan |
Mild Seven Super Light 100's Box | ¥ 300 | 20 | December 1, 2006 | 6 | 0.5 | Hokkaido |
Mild Seven Extra Light | ¥ 300 | 20 | August 3, 1998 | 3 | 0.3 | All Japan |
Mild Seven Extra Light Box | ¥ 300 | 20 | June 2, 1995 | 3 | 0.3 | All Japan |
Mild Seven Extra Light 100's Box | ¥ 300 | 20 | June 3, 1996 | 3 | 0.3 | All Japan |
Mild Seven One | ¥ 300 | 20 | March 3, 2003 | 1 | 0.1 | All Japan |
Mild Seven One Box | ¥ 300 | 20 | December 1, 1999 | 1 | 0.1 | All Japan |
Mild Seven One 100's Box | ¥ 300 | 20 | February 2, 1998 | 1 | 0.1 | All Japan |
Mild Seven One Menthol Box | ¥ 300 | 20 | January 7, 2004 | 1 | 0.1 | All Japan |
Mild Seven One Menthol 100's Box | ¥ 300 | 20 | July 1, 2005 | 1 | 0.1 | All Japan |
Mild Seven Prime Super Light Box | ¥ 320 | 20 | November 4, 2003 | 6 | 0.4 | All Japan |
Mild Seven Prime Menthol Light Box | ¥ 320 | 20 | March 1, 2004 | 6 | 0.4 | All Japan |
Mild Seven Prime Slim Three | ¥ 320 | 20 | July 1, 2005 | 3 | 0.2 | Aichi |
[edit] Discontinued
Name | Quantity | Released | Tar | Nicotine | Sold area |
---|---|---|---|---|---|
Mild Seven 5 | 5 | n/a | n/a | n/a | Coffee shop only |
Mild Seven Select | 20 | October 1982 | 12 | 0.8 | All Japan |
Mild Seven Menthol | 20 | July 1985 | 10 | 0.8 | All Japan |
Mild Seven International | 20 | July 1, 1990 | 11 | 1.0 | All Japan |
Mild Seven Slim Light Menthol | 20 | n/a | 6 | 0.4 | In limited area |
Mild Seven Ice Blue Super Light Box | 20 | July 1, 1997 | 6 | 0.5 | All Japan |
Mild Seven Prime Box | 20 | July 1, 2004 | 10 | 0.7 | Osaka |
Mild Seven Prime Light Box | 20 | July 1, 2004 | 8 | 0.6 | Fukuoka, Osaka |
Mild Seven Super Light Eco Style | 20 | February 1, 2005 | 6 | 0.5 | Mie |
[edit] Bibliography
- Assunta, M., Chapman, S., "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", Tobacco Control 2004;13:ii58-ii62. This research paper has comparative information on the Mild Seven product.