Mike Lafferty
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Mike Lafferty (born October 25, 1975, hometown of Port Elizabeth, New Jersey) is a multi-time AMA National Enduro Champion from Southern New Jersey, USA. He has been racing at the championship level since 1993 when he won the AMA Regional Championship. As of the middle of the 2006 season, Lafferty had won seven AMA National Enduro Championships and was in the points lead for his eighth title.
As a result of his success, particularly from such a young age, he has been factory sponsored by manufacturers such as KTM USA, part of KTM, an international manufacturer of on and off-road sporting motorcycles.
His father, Jack Lafferty, is also known within the sport as a very competitive senior class rider, and for being largely responsible for his son's success since a young age. At regional enduro events, Jack is recognized for his physical longevity and riding skill, both of which he has managed to maintain in spite of his advanced age. He consistently outpaces many younger, healthier riders.
In the US Enduro community, the Lafferty name has become synonomous with the sport. Mike Lafferty in particular, is a well known figure, respected by the community's constituents. In addition to his factory sponsorships, Lafferty receives product sponsorships from various motorcycle product manufacturers (primarily in an off-road context, but also from manufacturers who make products for on and off-road riding such as tire and clothing manufacturers, or products such as race-fuels and other fluids).
In a motorsport that does not receive much press coverage, and is supported by only a small fan following outside of the participants themselves and their families, there is not a lot of prize money or advertising (spokesperson) contracts. Factory sponsorship in Enduro racing does not include contracts that are comparable to those received by factory riders in motorsports like Supercross. Regardless, a few select riders who have attained the very pinnacle of success in the sport of Enduro on a regular basis have managed to make a good living out of racing in the sport. Lafferty is one of those few.
[edit] External links
- MikeLafferty.com - Official site