Mike's Hard Lemonade Co.

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Mike's Hard Lemonade Co. is a Canadian-based manufacturer of alcopop beverages, also known as "malternative" or flavored malt beverages. It is named after its flagship and original

Mike's Poster at Expo Latino, Edmonton Alberta 2006
Mike's Poster at Expo Latino, Edmonton Alberta 2006

The company was founded in 1999 by Anthony von Mandl. The company's U.S. headquarters moved from Lakewood, Colorado (Denver) to Seattle in 2005. One reason for the move was to be closer to its parent company Mark Anthony Group Inc. of Vancouver, B.C., Canada, a privately-owned manufacturer and distributor of wines, hard ciders and other alcoholic beverages. Mark Anthony Group distributes Corona Beer in Canada.

The "Mike's" product line now includes the following brands:

  • Mike's Hard Lemonade (5.2% alcohol, 7% outside the U.S.)
  • Mike's Hard Iced Tea (still produced by Mike's according to their web site, but availability is said to be scarce)
  • Mike's Hard Cranberry Lemonade
  • Mike's Hard Berry (5% alcohol)
  • Mike's Hard Lime (5% alc/vol in 11.2 fl oz bottle)
  • Mike's Light Hard Lemonade (4% alcohol)
  • Mike's Hard Frozen Lemonade Mix (alcohol included)
  • Mike-arita
  • Mike's Hard Crisp Apple (5% alcohol)

[edit] Mike's Slogans

  • An excellent source of vodka.
  • A hard Mike's is good to find.
  • Mike's is hard. So is prison. Don't drive drunk.
  • This Apple didn't fall far from the tree, we picked it
  • Hard times are some of the best times.
  • When all eyes are on you, wink.
  • Plan to be spontaneous.
  • If you're gonna be original, you can count on being copied.
  • (On the 24 oz lemonade) Bigger isn't always better, except right now.

[edit] External links