Michael Shamberg

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Michael Shamberg, formerly a Time-Life correspondent, is now a film producer. His credits include Erin Brockovich, A Fish Called Wanda, Garden State, Gattaca and Pulp Fiction. His production companies include Jersey Films, with Stacey Sher and Danny De Vito, and Double Feature Films, with his wife, Carla Santos Shamberg.

In the 1960s and 1970s, counter-culture video collectives extended the role of the underground press to new communication technologies. Paul Ryan, others and himself co-founded a video collective called Raindance Corporation, which later became TVTV, or Top Value Television. The collective believed new technology could effect social change.

Shamberg preferred the term Guerrilla television (the title of his 1971 book), because despite its strategies and tactics similar to warfare, Guerrilla television is non-violent. He saw Guerrilla television as a means to break through the barriers imposed by Broadcast television, which he called beast television.

They urged for the use of Sony's Portapak video camera, released in 1968 to be merged with the documentary film style and television, and later pioneering the use of 3/4" video in their works.

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^ DuPont-Columbia_Award, Columbia University, The Journalism School, The Lord of the Universe
The Lord of the Universe, Subject: RELIGION, News Organization: TVTV, Awarded: 1974, Summary, Silver baton. 16-year-old Guru Maharaj Ji and his American following at a three day spiritual festival. Producer: David Loxton., Jurors' Comments, TVTV and WNET/13’s "The Lord of the Universe," a 60-minute report on Guru Maharaj Ji, was, according to the jurors, hectic, hilarious and not a little disquieting. With a heavier and less sure hand, the subject would have been squashed beneath the reporters’ irony or contempt. As it was, cult religion was handed to us, live and quivering, to make of it what we would., Original Air Date: 2/24/1974 Total Running Time: 01:00:00, Archive Number: 1973/74.9.TV
^ Lord of the Universe, Video Data Bank, retrieved 1/18/07.
^ Electronic Arts Intermix, "The Lord of the Universe", 1974, TVTV, retrieved 1/18/06.
Awarded the Alfred I. du Pont/Columbia University Award in Broadcast Journalism, The Lord of the Universe is a forceful expose on the sixteen-year-old Guru Maharaj Ji and the national gathering of his followers at the Houston Astrodome -- Millennium 73, billed as the "most significant event in the history of humanity."