Media audience studies
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Media audience studies is the academic study of media audiences, connected with the academic disciplines of sociology, psychology and media studies.
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[edit] Media effects
Early research into media audiences was dominated by the debate about 'media effects', in particular the link between screen violence and real-life aggression. Several moral panics fuelled the claims, such as the incorrect presumptions that Rambo had influenced Michael Robert Ryan to commit the Hungerford massacre, and that Child's Play 3 had motivated the killers of James Bulger
In the 1990s, David Gauntlett published critiques on media 'effects', most notably the "Ten things wrong with the media effects model" article.
[edit] Centre for Contemporary Cultural Studies
From the 1970s, researchers from the CCCS produced empirical research about the relationship between texts and audiences. Amongst these was The Nationwide Project by David Morley and Charlotte Brunsdon.
Stuart Hall's seminal Encoding/Decoding model can be seen as the beginning of research into how audiences are active consumers rather than passive recipients.
[edit] References
- Moores, Shaun (1993) Interpreting Audiences: The Ethnography of Media Consumption. London: Sage. ISBN 0-8039-8447-2
[edit] External links
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