McGruff the Crime Dog
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McGruff the Crime Dog is an anthropomorphic cartoon bloodhound created for the National Crime Prevention Council for use by American police in building crime awareness among children. He debuted in July 1980.[1] The character was created by Sherry Nemmers. The motto "Take a Bite out of Crime" was invented by Jack Keil, who also did McGruff's voice for many years. After two years on the air, a nationwide contest was opened to name the character. The most common entry was "Shure-lock Bones". Other entries included "J. Edgar Dog", "Sarg-dog", and "Keystone Kop Dog". The winner, McGruff the Crime Dog, was submitted by a New Orleans police officer. In some of McGruff's advertisements, he appears with his nephew "Scruff McGruff".
McGruff reaches kids through commercials, songs and booklets from the National Crime Prevention Council, talking about drugs, bullying, safety and the importance of staying in school. Recently, McGruff has appeared in commercials addressing identity theft. The character is often used with his motto "Take a bite out of crime!" He also reaches kids through personal appearances as both puppets (often used in classrooms) and costumes worn by police officers nationwide.
It was announced that when Jack Keil retires, he will be succeeded by Sgt. Steve Parker, a sheriff's deputy from Burlington, Iowa. As of mid-2006, this changeover has not been announced officially; Parker does fill in for Keil on occasion presently.
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[edit] McGruff Houses and Trucks
A McGruff House is a designated house bearing a McGruff logo indicating that it is a safe refuge for children who feel they are in danger. The first McGruff House was opened in Utah in 1982, and there are presently about 700 McGruff House programs throughout the United States. The program is similar to one in the 1970s in which a picture of a red hand was placed in the window of neighborhood houses that provided refuge.
Similarly, there is a program whereby public utility and government work trucks can display a decal identifying the occupant as someone who can be approached if a child feels that they are in danger, or lost, or otherwise distraught.
[edit] References in popular culture
Sportscaster Chris Berman, in a play on McGruff's name, gave baseball star Fred McGriff the nickname "Crime Dog." Berman is noted for his idiosyncratic player nicknames; however, his nickname for McGriff has entered into mainstream usage.
He is parodied in the Simpsons episode "The Springfield Connection" when Lisa suggests Marge attack the roots of social problems. Marge, not understanding, quickly changes the subject by showing Lisa a "McGriff the Crime Dog" puppet. (In the DVD commentary, it is stated that the name was changed because McGruff's creators denied the show permission to use the name.)
Family Guy features a parody during the episode "The Thin White Line", when Brian talks to school children as "McGriffin, the Drug Dog". He was also mentioned on their cd Family Guy: Live in Vegas, as being a murderer of prostitutes.
"Take A Bite Outta Rhyme", a collaboration of several different rock groups (including Insane Clown Posse, Mindless Self Indulgence, Dynamite Hack & Bloodhound Gang) doing remixs of popular hiphop/rap songs of the 1980's & 1990s, is a play on the slogan.
"Godzilla took a bite out of Optimus Prime, Like Scruff McGruff took a bite out of crime" is a lyric in the "Ultimate Showdown of Ultimate Destiny"
[edit] References
- ^ McGruff Timeline. National Crime Prevention Council. Retrieved on October 12, 2006.
