MC Serch

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Cover of MC Serch's 1992 solo album Return of the Product
Cover of MC Serch's 1992 solo album Return of the Product

MC Serch (born Michael Berrin, in 1967) is an American hip hop MC and former member of 3rd Bass. After recording three albums with 3rd Bass - The Cactus Album (1989), Cactus Revisited (1990), and Derelicts of Dialect (1991) - Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit #1 on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock and Nas. Serch was the executive producer of Nas’ Illmatic, one of the most critically acclaimed albums of the 1990s and Nas' sophomore album It Was Written. He also helped to cultivate the MC O.C., by helping him secure a record contract with Wild Pitch Records after hearing him on the Organized Konfusion song "Fudge Pudge." In 1995 Serch also mentored the newly formed Non Phixion.

Since retiring from performing, Serch has run a promotions company (Serchlight Music), and hosted Serch In The AM on Detroit Urban Radio Station WJLB, from 2003 until March 2006. He was the first Jewish DJ at WJLB. He appeared in Spike Lee's Bamboozled as one of the Mau Maus. His character was a white revolutionary who was supposed to be 1/16th African-American. [1]

MC Serch was dismissed from FM 98 WJLB, reportedly due to a dispute over a Super Bowl weekend party at the club "Motor City Live." [1]

He also hosted the VH1 reality series Ego Trip's The (White) Rapper Show, which ended in March of 2007.

[edit] References

  1. ^ Graham, Adam (2007-01-08). The Serch for the next white rap star. (English). The Detroit News. Retrieved on 2007-01-24.

[edit] External links

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