Talk:Marketing speak

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[edit] POV

I tagged this a Point of View because this seems to be a biased view of "marketing speak". If you talk with a marketing professional you will get a very different perspective on why certain forms of language are used to promote products and services. Gwernol 18:11, 1 April 2006 (UTC)

I encourage marketing professionals to expand the article to cover their views as well as the perception outlined here. As I am not a marketing professional, I cannot do so myself; but I support the inclusion of all points of view. Kwertii 19:32, 1 April 2006 (UTC)

The question is "Is there any people who is the expression "marketing speak" non-pejoratively? If the expression is only use to express what the current article says, I don't think it's a POV issue. —The preceding unsigned comment was added by 142.169.28.200 (talk • contribs).

In my experience, yes there are. At least there are people who don't see marketing language in a pejorative light but understand that this phrase is used to refer to what they do.

At the very least if this article is to cover only the pejorative use of the term, it should make that clear, for example instead of saying "Marketing speak refers to particular patterns of language..." it should read "Marketing speak is a pejorative term most frequently used by non-marketers to refer to particular patterns of language..." etc. It would also need to link to non-pejorative articles on marketing terminology. Otherwise it is WP:POV. Gwernol 23:01, 3 April 2006 (UTC)

Marketing speak can refer to at least the following two: (1) Communication between marketing people to genuinely share ideas and factual data, or (2) Speech intentionally misrepresenting the speaker's real concerns (e.g., corporate or personal advantage), which are fundamentally detached from the issue the speaker pretends to address (e.g., the product's advantage to the listener). On a closely related topic, see On Bullshit, Harry G. Frankfurt (2005).

In the former case, it is 'Corporate jargon', which has a WP page (though now comprised only of acronyms).

It would seem that it is the latter case which needs to be presented on a Marketing Speak page. This use may not necessarily be deemed pejorative, depending on the attitudes and intentions of the user of the term 'marketing speak,' and the recipient. It is a common behavior, and can be examined somewhat objectively. Anatin 01:39, 13 June 2006 (UTC)

Since this article has not been changed in quite some time despite the discussion here, I am removing the NPOV dispute tag. Please feel free to edit the article to include additional points of view. Kwertii 00:00, 11 November 2006 (UTC)