Martha Rogers
From Wikipedia, the free encyclopedia
Martha Rogers, PhD. is a founding partner of Peppers & Rogers Group.
Dr. Rogers, along with co-author Don Peppers, wrote a series of business books, including The One To One Future.
As an Adjunct Professor at the Fuqua School of Business at Duke University, she is also the co-director of the Duke Center for Customer Relationship Management. Dr. Rogers also serves on the Board of Directors for Click Tactics.
Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel Fellow.