Marketing speak

From Wikipedia, the free encyclopedia

Marketing speak refers to particular patterns of language often used to promote a product or service to a wide audience by seeking to create the impression that the vendors of the service possess a high level of sophistication, skill, and technical knowledge. Such language is often used in marketing press releases, advertising copy, and prepared statements read by executives and politicians. Marketing speak is characterized by its heavy use of buzzwords: neologisms or terms appropriated from specialized technical fields which are eventually rendered almost meaningless through heavy repeated use in inappropriate contexts.

Examples:

• Unique selling proposition (USP)
• Low hanging fruit (LHF)
• Pushing the envelope
• Lean forward and Lean back media