Marketing representative

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A Marketing representative is a role played by a person who officially represents a marketing organization in interactions with members of other organizations.

The typical role-specific responsibilities of a Marketing Representative are to:

  • Provide marketing goals, problems, and opportunities.
  • Request desired features from a marketing perspective.
  • Evaluate requirements work products.

Marketing Representatives typically inherit the knowledge it would take to understand the marketplace in which the application component/product will compete, the domain, and the user's needs.


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