Marketing collateral
From Wikipedia, the free encyclopedia
Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. Common examples include:
- Sales brochures and other printed product information
- Posters and signs
- Visual aids used in sales presentations
- Web content
- Sales scripts
- Demonstration scripts
- Product data sheets
- Product white papers
It differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.
Typically these are made to follow the same corporate identity as other corporate publications including:
- Complimentary slips
- Business cards
- Letterhead
