Market of Choice
From Wikipedia, the free encyclopedia
| Market of Choice | |
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| Type | Private |
|---|---|
| Founded | 1990s |
| Headquarters | Eugene, Oregon |
| Key people | Richard Wright Sr., Founder |
| Industry | Retail (Grocery) |
| Products | Grocery |
| Slogan | Food For the Way You Live |
| Website | www.marketofchoice.com |
Market of Choice (MOC) is a full service deli, grocery, and catering service that serves affluent grocery markets in Western Oregon.
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[edit] History
Founded in 1978 by Richard Wright, Sr. in Cottage Grove, Market of Choice has since opened four groceries in Eugene, one in Portland, and one in Ashland. The company has changed from a sole proprietorship to that of an S Corporation allowing shareholders to have part ownership, but still allow Market of Choice to remain a relatively small business. Today, the son of the founder, Richard Wright, Jr., acts as Chief Executive Officer and President.
[edit] Employment
Market of Choice employs over 800 people in the three markets in which it operates. The company employs a mix of part- and full-time employees.
For the most part, Market of Choice uses on-the-job training, though MOC also uses a small training center in South Eugene.
[edit] Marketing
As of 2005, Market of Choice's marketing budget was $1.2 million. Most of this budget is spent on weekly and biweekly newspaper advertising inserts in the Register-Guard.[citation needed] They also publish a direct mail quarterly magazine, called Choices, which is sent to Eugene residents based on their income.[citation needed] This magazine includes articles of interest to the local communities, recipes, and food tips from MOC chefs.
