Market Requirements Document

From Wikipedia, the free encyclopedia

From www.pragmaticmarketing.com

...as per the Pragmatic Marketing Framework... recognized gurus of Product Management, the Market Requirements Document contains the information about what the Market wants. Often the document is mistakenly referred to as the Marketing Requirements Document, which only implies that Marketing is asking for the set of features... In actuality, a proper view of Marketing is that they are the messengers for the Market, hence the proper naming convention of the MRD.