Magyar Televízió
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| Magyar Televízió (MTV) | |
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| Type | Television |
|---|---|
| Country |  Hungary |
| Availability | National, International in neighbouring countries and www.mtv.hu |
| Slogan | "Transmitting Values" (English for the official Hungarian Slogan "Értéket közvetít") |
| Motto | none |
| Key people | Zoltán Rudi, president |
| Launch date | 1957 (as part of Hungarian Radio) 1974 (as Hungarian Television) |
| Past names | Magyar Rádió és Televízió (1957-1974) |
| Website | www.mtv.hu |
Magyar Televízió (or Hungarian Television) is a Hungarian national public service television company, which operates two channels, called M1, M2. There is another public service channel, Duna TV, independent from MTV. Up until July 2002, when the government took over the payment of licence fees from members of the public, MTV was funded by the levying of a television licence on all households with a television set. As a result of the governments move, MTV's funding now comes from government grants and television commercials[1]. MTV is a member of the EBU.
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[edit] History
[edit] The Early Years (1954-1969)
Test transmissions commenced in 1954, however these were generally with stills or short clips of motion pictures, merely for experimental purposes. Regular test transmissions could be received from February 23, 1957. Transmissions began officially on 1 May 1957, when the May Day ceremonies were brought to the viewers for the first time. Daily news programmes began on July 2, 1957. The television service began its career as part of Hungarian Radio, which was re-named to Hungarian Radio and Television on August 18, 1957. MTV suggested the establishment of an international organisation for exchanging television material, which was to be named Intervision. The first four members of the organisation were Czechoslovakia, the German Democratic Republic, Hungary and Poland.
By 1959, Hungarian Television had over 50,000 subscribers. In 1960, the Corporation decided to establish an archive, where its programmes are stored even today. In less than ten years of operation, MTV had some 2.7 million viewers by 1964. Studies showed that there were about 3-5 viewers per television set. Another study reveiled that by 1965, 46% of the inhabitants of rural areas named television as their choice of entertainment, instead of reading (25%) or radio (10%).
Theatrical transmissions were popular at this time: in 1966 23 plays were broadcast from Budapest, 20 from other cities. Also, 25 television movies and five musicals were transmitted this year.
1967 brought the one millionth subscriber, which meant about 4 million viewers. The first colour recording was made this year: it was Bartók's The Miraculous Mandarin. Although the Orion company presented its first colour television set, transmissions continued to be in black-and-white until 1969.
[edit] The 1970s
1971 brought the first regular transmission in colour, and the test transmissions of a second channel were began as well. This decade was probably the most proliferous in the history of the whole company, with thousands of hours of programming made.
Whilst initially forming a single entity with Hungarian Radio, according to a Council of Ministers Decree, Hungarian Radio and Television was split into Magyar Rádió (Hungarian Radio) and Magyar Televízió (Hungarian Television) in 1974.
[edit] The 1980s
Annual programming time reached 4.300 hours, equalling to 83 hours a week. Teletext services commenced in 1981, called Képújság (Picture Newspaper), and television manufacturers started including teletext decoders in their sets. Long-running programmes were started in this decade, including Ablak (Window) and Panoráma (a foreign affairs programme). Regional programming began in 1984 in Pécs, and cable television began in Székesfehérvár the same year. RTV, a programme guide similar to BBC's Radio Times was bought by 1.4 million viewers weekly. MTV's gradual decline began in 1985, this was the final year when MTV was self-sufficient. The first South American soap opera, Isaura, was broadcast as well.
By the late 1980s, experimental digital television recordings were made, but at the time only in studios. From 1988 seniors of 70 years were exempted from payment of the licence fee. Minority programmes in other languages began too: these programmes were recorded generally in regional studios, primarily in Pécs and Szeged. The second programme of MTV was given some independence from the first, and just like at the BBC, they were given separate controllers.
By 1989 transmissions took place seven days a week, as previously there were no transmissions on Mondays, and earlier still, Fridays. Some exceptions were made from this 'rule', for example when the first Hungarian cosmonaut, Bertalan Farkas entered space. Nap-kelte (Sunrise), a daily television magazine programme began in 1989, the first programme to be made by an independent Hungarian television company, namely Nap-TV.
[edit] The 1990s
With the changeover from socialism, MTV was completely re-structured, some posts were abolished while others were created. Some programmes were axed from both channels, and new ones were started. This decade was a very hectic time in the life of the Company, as TV-presidents seemed to come and go, and so did the programmes.
MTV was admitted as a full active member of the European Broadcasting Union on January 1, 1993. In 1994, a new public service television station was started, and was named Duna TV. This was completely independent from MTV, although some collaboration exists between the two. Commercial channels became available to cable viewers in Budapest the same year.
In 1997, TV2, a commercial channel was to be launched on the frequency where MTV-2 used to be. However, MTV argued that by doing this, its audience would be given to the new channel as a present, which would mean severe disadvantage to both MTV and RTL Klub, the other debutee commercial channel. The authorities decided to leave the frequency empty, and allocate a new frequency to TV2. MTV-2, however, was still moved to satellite and cable reception only, which, at the time was quite rare. The programming available on MTV-2 was aimed at audiences which were most unlikely to receive the channel, so this meant a severe handicap for the company. Currently the company is recuperating from the decline earlier.
During the nineties the MTV gradually lost its independence and became the voice of the all-time government, often accused of biased on commenting news. Currently it is one of the most popular sources of news, and its background news programmes such as Az Este (The Evening) are both liked and internationally recognised. Its line-up of programmes feature long-running shows, such as the science news programme Delta, whilst other programmes like A Hét (The Week), a weekly review programme and Ablak (Window), an afternoon-long umbrella programme featuring general interest programmes, were both axed in recent years. It is most likely that these programmes fell victim of the commercial channels gaining their audiences.
[edit] Present-day MTV
MTV is continuously underfinanced, just like any other public service channel around the globe, and is therefore struggling to produce programmes.
Whilst remaining entirely state-owned, the company was re-organised as a Closely Held Corporation (akin to PLC). Its funding has changed significantly too when TV licencing stopped in 2002. This meant that the company is entirely relying on the government grants, and since it is a Closely Held Corporation, it isn't allowed to go public, ie. enter the stock market. This leaves the company in constant debt, and needs to be bailed out continuously by the government. The lack of funding has a strong influence on both the quality and quantity of programming.
[edit] The future of MTV
The building where MTV currently resides has been sold, and plans have been made to re-locate the Company in one of the outer districts of Budapest. Although no specific plans have been disclosed so far, it was announced that a purpose-built complex will be erected to house the Hungarian Television. This move would be just as significant, and no less painful, than the BBC's move from Crystal Palace to White City.
[edit] Identity
MTV is trying to modernise its appearance to re-gain the confidence of its viewers lost to commercial channels. It has had many face-lifts during the last decade. First, its channels were re-branded m1 and m2, and a new identity was given to both. By 2006, the company has changed its identity several times. Old idents featured Hungarian landscapes, scenes of life, and currently, they were brought in-line with the recent revival of folk art, and they feature traditional patterns in sometimes awkward places. The company adopted the motto "Broadcasting values" as a declaration of its dedication to quality and upholding values.
[edit] Location
The Hungarian Television's central building is located in the heart of Budapest on Szabadság tér (Freedom Square), across the Hungarian National Bank (Magyar Nemzeti Bank), the U.S. Embassy, and near to the Parliament. The building gave room to the Stock Exchange before the war. It is sold now and MTV will move to the outskirts of Budapest to a purpose-built modern building. The current headquarters can be reached by a 5 minutes walk from Kossuth tér where Metro line 2 stops.
[edit] Bibliography
- Magyarország a XX. században - A Magyar Televízió Története Országos Széchenyi Könyvtár (in Hungarian)
[edit] External links
- MTV Online (in Hungarian)
- [2]
