Magnolia Bakery

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Magnolia Bakery is a bakery opened in the mid 1990s and is located at 401 Bleecker Street, on the corner of West 11th Street in the West Village neighborhood of Manhattan, New York City. The bakery, known for its famous dessert treats, including its cupcakes and old-fashioned Depression-era icebox cakes. It stays open unusually late for a bakery, and typically there is a line to get in as late as 11:30 p.m. on Friday and Saturday nights. Magnolia limits cupcake purchases to 12 per customer because of their popularity.[1]

The exterior of the bakery, as well as its cupcakes, was featured in Lazy Sunday, a Saturday Night Live digital short broadcast in December 2005, as well as being featured on Sex and the City, and in the film "Prime" where one of the characters threw Magnolia pies at ex-girlfriends & in the "Devil wears Prada" when Andy's character says she needs to get to the bakery to pick something up for her boyfriend.[2]

The Magnolia Bakery's owner, Allysa Torey, along with former co-owner Jennifer Appel, published a book in 1999 entitled The Magnolia Bakery Cookbook: Old-Fashioned Recipes from New York's Sweetest Bakery.[3]

In 2000, co-owner Jennifer Appel parted ways with Torey and opened Buttercup Bake Shop.