Macy's

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R.H. Macy & Company
Type Subsidiary of Federated Department Stores
Founded 1858 New York, New York, USA
Headquarters New York, New York, USA
Industry Retail
Products Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.
Parent Federated Department Stores
Slogan Way to shop!
Website www.macys.com

Macy's is a chain of American department stores with its flagship store in Herald Square, New York City, which has been billed as the "world's largest store" since completion of the Seventh Avenue addition in 1924. The company also operates two other national flagship stores, at San Francisco's Union Square and the former Marshall Field's flagship on State Street in the Chicago Loop.[1]

The company also has several divisional flagship stores, including in Atlanta, Miami, St. Louis, and Seattle.

The company is also well-known for sponsoring the annual Macy's Thanksgiving Day Parade, a parade held on the streets of New York City annually since 1924.

The company is part of the Cincinnati-based Federated Department Stores.

Contents

[edit] History

Macy's was founded in 1858 by Rowland Hussey Macy. Macy had established a dry goods store in downtown Haverhill, Massachusetts in 1851. He moved to New York City and established a new store named "R.H. Macy & Company" on the corner of 14th Street and 6th Avenue, later moving to 18th Street and Broadway, on the "Ladies' Mile", the 19th century elite shopping district, where it remained for nearly forty years.

The Macy's flagship department store with the famous brownstone at 34th and Broadway.
The Macy's flagship department store with the famous brownstone at 34th and Broadway.

In 1896, R. H. Macy's was acquired by Isidor Straus and his brother Nathan, who had previously sold merchandise in the store. In 1902 the flagship store moved further uptown to Herald Square at 34th Street and Broadway. Although the store initially consisted of just one building, it expanded through new construction and merging, eventually occupying almost the entire block bounded by 7th Avenue on the west, Broadway on the east, 34th Street on the south, and 35th Street on the north. The only exception is, to this date, one small brownstone on the corner of 34th and Broadway, which remains a separate property. Macy's rents it annually for a legendary sum and camouflages it with giant signs. This building is a remnant 19th-century building purchased in 1900 for US$375,000 by Robert Smith, Macy's neighbor at the old 14th Street location. The facade around the building was erected to camouflage it so that it would not detract from the Macy's store, and Macy's rented the building in later years from the heirs and their successors.

The original Broadway building was built in 1901–1902 by architects De Lemos & Cordes. It is sheathed in a Palladian facade, but has been updated in many details. Other additions to the west were added in 1924, 1928, and 1931, all designed by architect Robert D. Kohn. They are all in the Art Deco style.[2]

The same problem presented itself when Macy's built a store on Queens Boulevard in Elmhurst, Queens, New York. This resulted in an architecturally unique round department store on 90 percent of the lot, with a small privately owned house on the corner.

[edit] Expansion

Macy's underwent a period of expansion during the 1920s and 1930s. The company went public in 1922 and began to open up branch stores around New York and Long Island. Acquisitions were also made outside of the New York City region. Department stores in Toledo (LaSalle & Koch 1924), Atlanta (Davison-Paxon-Stokes 1929), Newark, New Jersey (L. Bamberger & Co. 1929), San Francisco (O'Connor Moffat & Company 1945), and Kansas City (John Taylor Dry Goods Co. 1947) were purchased during this time. O'Connor Moffat was renamed Macy's San Francisco in 1947, later becoming Macy's California, and John Taylor was renamed Macy's Missouri-Kansas in the 1950s.

Macy's New York began opening stores outside of its historic New York City–Long Island trade area in 1983 with a location at Aventura Mall in Aventura, Florida (a suburb of Miami), followed by several locations in Houston, New Orleans, and Dallas. Davison's in Atlanta was renamed Macy's Atlanta in early 1985 with the consolidation of an early incarnation of Macy's Midwest (former Taylor and LaSalle's stores in Kansas City and Toledo, respectively), but late in 1985, Macy's turned around and sold the former Midwest locations. Bamberger's, which had aggressively expanded throughout New Jersey, into the Greater Philadelphia Metropolitan area in the 1960s and 1970s, and into the Baltimore Metropolitan area in the early 1980s, was renamed Macy's New Jersey in 1986.

[edit] Management buyout

In 1986 Edward Finkelstein, Chairman & CEO of R.H. Macy & Co., Inc., led a leveraged buy-out of the company and subsequently engaged in a takeover battle for Federated Department Stores, Inc., in 1988 that he lost to Canada's Campeau Corp. As part its settlement with Campeau, Macy's purchased Federated's California-based, fashion-oriented Bullock's and its high-end Bullocks Wilshire and I. Magnin divisions. It followed with a reorganization of its divisions into Macy's Northeast (former Macy's New York and Macy's New Jersey), Macy's South/Bullock's (Macy's Atlanta stores plus Macy's New York's operations in Texas, Florida and Louisiana), and Macy's California, the later including a semi-autonomous I. Magnin/Bullocks Wilshire organization. The Bullocks Wilshire stores were renamed I. Magnin in 1989.

Subsequently, R.H. Macy & Co., Inc., filed for bankruptcy on January 27, 1992, after which point its banks brought in a new management team, which shut several underperforming stores, jettisoned two-thirds of the luxury I. Magnin chain, and reduced Macy's to two divisions; Macy's East and Macy's West.

[edit] Federated Department Stores merger

The Macy's in downtown Cincinnati, home of Federated Department Stores.
The Macy's in downtown Cincinnati, home of Federated Department Stores.

At the start of 1994, Federated began pursuing a merger with Macy's. After a long and difficult courtship, R.H. Macy & Co. finally merged with Federated Department Stores on December 19, 1994. Federated promptly shut down the remainder of the I. Magnin chain, converting several to Macy's or Bullock's and selling four in Carmel, Beverly Hills, San Diego and Phoenix to Saks Fifth Avenue. Federated also merged its Abraham & Straus/Jordan Marsh division with the new "Macy's East" organization based in New York, renaming the Abraham & Straus stores in metropolitan New York with the Macy's nameplate in 1995, and then erasing the Jordan Marsh moniker in New England in early 1996.

Federated followed that by leading a bid in mid-1995 bid to acquire the bankrupt Woodward & Lothrop/John Wanamaker organization in the mid-Atlantic region, a bid it lost to rival group led by long-time rival and future acquisition target May Department Stores. Instead Federated soon agreed to purchase Broadway Stores, Inc. (owner of The Broadway, Emporium and Weinstock's stores in California, Arizona, Nevada and New Mexico), from its majority shareholder, Samuel Zell, thereby gaining a leading position in Southern California and a dominant one in the Northern California marketplace. In early 1996 Federated dissolved Broadway Stores, incorporating the majority of its locations into Macy's West, rebadging them as Macy's and using the opportunity to retire the Bullock's name. Several of the redundant Broadway locations were used to establish Bloomingdale's on the West Coast, while many other were sold to Sears.

In 2001 Federated dissolved its Stern's division in the New York metropolitan area, with the bulk of the stores being absorbed into Macy's East. Additionally, in July 2001 it acquired the Liberty House chain with department and specialty stores in Hawaii and Guam, consolidating it with Macy's West.

In early 2003 Federated closed the majority of its historic Davison's franchise in Atlanta (operating as Macy's since 1985), rebranding its other Atlanta division Rich's with the unwieldy name, Rich's–Macy's. The original Macy's Lenox Square and Perimeter Mall locations were extensively remodeled and opened in October 2003 as the first Bloomingdale's stores in Atlanta. The company rapidly followed suit in May 2003 with similar rebranding announcements for its other nameplates, Burdines in Florida, Goldsmith's in Memphis, Lazarus in the lower Midwest, and The Bon Marché in the Pacific Northwest.

On March 6, 2005, the Bon-Macy's, Burdines-Macy's, Goldsmith's-Macy's, Lazarus-Macy's, and Rich's-Macy's stores were renamed as simply "Macy's", the first two as the new Macy's Northwest and Macy's Florida divisions respectively and the later three as part of the Macy's Central division. As of July 2005, Macy's had 424 stores throughout the U.S.[3]

[edit] Merger with May Department Stores

On February 28, 2005, Federated agreed to terms of a deal to acquire May Department Stores for $11 billion in stock, creating the nation's second largest department store chain with $30 billion in annual sales and more than 1,000 stores.

On July 28, 2005, Federated announced, based on the success of converting its own regional brands to the Macy's name, its plans to similarly convert 330 regional department stores owned by the May Company (as May Department Stores was generally referred to) to the Macy's nameplate. This included May's Famous-Barr, Filene's, Foley's, Hecht's, The Jones Store, Kaufmann's, L.S. Ayres, Meier & Frank, Robinsons-May, and Strawbridge's chains, pending approval of the merger by federal regulators. This was met with negative reaction in many of the local areas of these department stores because they were considered local institutions in those regions. Where Macy's stores were in close proximity to May Company stores, some redundant stores would be closed while others would be converted to Bloomingdale's, Federated's luxury chain.

On September 20, 2005, Federated announced that all of its Marshall Field's stores (including the legendary State Street store in Chicago) would become Macy's by the end of 2006, becoming the new Macy's North division. This last announcement was met with negative publicity as Marshall Field's had long been considered a Chicago institution.

On January 12, 2006, Federated announced its plans to divest May Company's Lord & Taylor division by the end of 2006 after concluding that chain did not fit with their strategic focus for building the Macy's and Bloomingdale's national brands. On June 22, 2006, Macy's announced that NDRC Equity Partners, LLC would purchase Lord & Taylor for US$1.2 billion,[4] and completed the sale in October 2006.

[edit] Macy's becomes a national brand

On February 21, 2006, Macy's appointed a new chief marketing officer, Anne MacDonald, to oversee the transformation of Macy's into a "national department store." By September 9, 2006, and after renaming the former May Company locations, Macy's operated approximately 850 stores in the United States. To promote its largest and most recent expansion, Macy's used a version of the Martha and the Vandellas hit song, "Dancing in the Street" in its advertising. Also, the company took props from its annual Thanksgiving Day parade to various re-labeled stores throughout the nation, in what the company marketed as its "Parade on Parade."

Macy's significantly increased its used television advertising and product placement in 2006 and 2007, using branding spots that featured the new Macy's star logo. During the February 11, 2007, episode of the popular ABC television series Desperate Housewives, a Macy's location in the fictional city of Fairview was featured, a rare instance of product placement promoting a department store chain in a scripted series. Nearly two years earlier, one of the first national commercials for Macy's had aired during Desperate Housewives, shortly after the conversion of Rich's, Lazarus, Goldsmith's, The Bon Marché and Burdines.

On February 27, 2007, Federated Department Stores announced plans to change its corporate name from Federated Department Stores, Inc., to Macy's Group, Inc.[5] If approved by shareholders, the change would take place on June 1, 2007. The company will continue to operate stores under both the Macy's and Bloomingdale's nameplates.

[edit] Divisions

As of February 2006, Macy's stores were organized into seven divisions with store locations in 45 states, Washington, D.C., Puerto Rico and Guam. As of February 2007, the only states without a Macy's store were Alaska, Arkansas, Iowa, Mississippi and Nebraska. The seven current Macy's divisions include five former divisions existing as of 2005, plus the six former regional May Company divisions.[3] (Bloomingdale's is an eighth retail division of Federated. There are also seven administrative divisions that provide corporate support services.)

Exterior of typical suburban Macy's store (formerly a Marshall Fields).
Exterior of typical suburban Macy's store (formerly a Marshall Fields).

[edit] Controversy

In July 2003, then-New York State Attorney General Eliot Spitzer launched an investigation of the private policing system Macy's has used to deal with suspected shoplifters. The investigation was prompted by a civil rights lawsuit and an article in The New York Times, which reported on many of Macy's tactics, including private jails and interrogations.[6] Spitzer's investigation found many of Macy's actions, from ethnic profiling to handcuffing detainees, to be unlawful. Macy's settled the civil rights complaint for US$600,000, claiming to have put the illegal tactics to an end while maintaining the security system itself.[7]

The “gay mannequins” that appeared in the window display of the Macy's East store in downtown Boston.
The “gay mannequins” that appeared in the window display of the Macy's East store in downtown Boston.

The Macy's East downtown Boston store (formerly the Jordan Marsh flagship) touched off a local public relations firestorm with the June 6, 2006, removal of two mannequins and the Web address of the AIDS Action Committee from a window display promoting Boston's annual gay pride celebration. The removal was apparently in response to pressure from MassResistance, a local group opposed to same-sex marriage, whose members complained the mannequins were “homosexual”. The removal of the mannequins was widely condemned by residents and officials, including Boston mayor Thomas Menino, who was quoted as saying:

I’m very surprised that Macy’s would bend to that type of pressure. Macy’s was celebrating a part of our community, gay Pride, and they should be proud of the gay community, and I’m proud of the gay community and gay Pride. Once again it’s the radical right wing that’s doing this.[8]

Macy's response to the debacle was to publish an apology by the Macy's East chairman, Ron Klein, in In Newsweekly, a Boston-area weekly with a large gay readership. Klein's description of the incident as “an internal breakdown in communication,” further stated it was regrettable some would doubt Macy's commitment to diversity as a result.[9] The Web address was later restored—the mannequins, however never made a reappearance.

In Chicago, Macy's move into the Marshall Field's building on State Street upset many residents.[10] While some have protested, many once loyal shoppers are simply shopping elsewhere.[11] Macy's reported in December 2006 slowed sales in stores that once were Marshall Field's.[12]

Most recently, the Macy's located at Colonie center, Colonie, NY was the target of a sting operation, used to nab perpetrators of lewd behavior. Several male suspects were brought into the local police station and questioned as a result of complaints of noises heard outside of the men’s room. The primary suspect, known only as "Balls" of Mineola, NY was identified as the ringleader. Balls admitted that he and the others questioned were engaged in mutual oral gratification in the Macy’s bathroom. The bathrooms have since been closed until further notice.

[edit] Trivia and pop culture

  • Total sales on the first day of business at the original Macy's in 1858, was $11.06
  • The star in the Macy's logo comes from a tattoo that Mr. Macy got as a teenager when he worked on a Nantucket whaling ship.[13]
  • Otto Frank, the father of Anne Frank, worked at Macy's in New York for almost a year between 1910 and 1911. Mr. Frank returned to Germany to work in the summer of 1911 but often said he loved his year working for the American department store.
  • Isidor Straus, the longtime co-owner of Macy's, was one of the most well-known casualties on the infamous sinking of the Titanic in 1912. Although Straus and his wife Ida had a chance to get on one of the lifeboats, Isidor refused, saying that he wouldn't go ahead of the younger men, and Ida, not wanting to leave her husband behind, stayed with him on the ship. The moment was immortalized in the 1958 film A Night to Remember, and was later used in both the 1997 film and the Broadway musical.
  • The Macy's Thanksgiving Day Parade, the most famous and most watched Santa Claus Parade, has been sponsored by Macy's for 80 years. Among New Yorkers, it is often referred to as "The Macy Day Parade". The first Macy's parade was held in Haverhill in 1854, but was only attended by about 100 people. The modern version of the parade originated in Newark at Bamberger's and was switched to Macy's in New York after the Bamberger store was merged into the company in 1929.
  • When the Pennsylvania Turnpike bypassed two tunnels in 1968, the new section opened just in time for Thanksgiving. The Pennsylvania Turnpike Commission offered Macy's, for one year, to have their annual parade on the then-recently closed bypassed section (now commonly known as the Abandoned Pennsylvania Turnpike), but Macy's promptly declined.[14]
  • Since 1976, Macy's has sponsored the annual "Macy's Fireworks Spectacular", New York City's Independence Day fireworks display.
  • The phrase "Does Macy's tell Gimbel's?" was once used in the USA as a put-off to inquiring people, the implication being that a company does not give information out to its competitors.[15] Gimbel's was the other large department store directly across 34th Street from Macy's. It has since folded.
  • The classic holiday film Miracle on 34th Street (1947) is set in Macy's 34th Street flagship store. Subsequent remakes of the film for television (1955, 1959, and 1973) are also set in Macy's. However, a 1994 remake of the film was set in the fictional "Cole's" department store after Macy's refused to have its name used in the remake of the original film.
  • A less sentimental view of Macy's department store Santas can be found in the essay "SantaLand Diaries" by David Sedaris, which is frequently played on National Public Radio around Christmas, and has also been adapted for the stage.
  • In the 2003 film Elf (starring Will Ferrell) the exterior shots of Gimbel's department store is actually a digitally altered view of the flagship 34th Street Macy's. Gimbel's, which was also located on Herald Square, was Macy's chief competitor in New York City. Gimbel's Herald Square closed in 1987.
  • The U.S. version for the music video "Heard 'Em Say" by Kanye West and Adam Levine (lead singer of Maroon 5) was filmed inside Macy's Herald Square. The video features West and homeless children playing inside a closed Macy's at night, when Levine, as a store manager, lets them in.
  • In 1971 the San Francisco flagship location adopted the cellar theme to market gourmet kitchenware. "The cellar" private label is carried in Macy's Housewares departments, and the larger stores have basements dedicated to this theme.
  • Guinness World Records lists Macy's Herald Square flagship as the world's largest department store building, with 198,500 m² (2,150,000 ft²) of selling floor. However, some claim that other stores are larger, such as the GUM store in Moscow, or Tobu's Ikebukuro branch in Tokyo.
  • UK Citizens receive an 11% discout on all purchases providing they show proof of British Citizenship such as a passport.
  • Celebrity chef Rachel Ray's first job was working at the candy counter of the New York MACY's

[edit] References

  1. ^ Macy's Unveils Extensive Plans for State Street Flagship Store; Retailer Plans Series of Enhancements for Legendary Department Store in Chicago, Federated Department Stores, Inc., April 27, 2006.
  2. ^ White, Norval & Willensky, Elliot; AIA Guide to New York City, 4th Edition; New York Chapter, American Institute of Architects; Crown Publishers. 2000. p.227.
  3. ^ a b Federated At-A-Glance, Federated Department Stores, Inc.
  4. ^ Federated Agrees to Sell Lord & Taylor to NRDC Equity Partners; Transaction Expected to Close in Third Quarter of 2006, Federated Department Stores, Inc., June 22, 2006.
  5. ^ Federated Plans Corporate Name Change. Federated Department Stores. Retrieved on 2007-03-22.
  6. ^ In Stores, Private Handcuffs for Sticky Fingers, The New York Times, June 17, 2003, reprint of [1]
  7. ^ Macy's Settles Complaint of Racial Profiling for US$600,000, The New York Times, January 14, 2005.
  8. ^ Now you see 'em, now you don't, Bay Windows, June 8, 2006.
  9. ^ CEO admits 'Macy's mistake', In Newsweekly, June 14, 2006.
  10. ^ Hard-core fans stay loyal to brand, Chicago Tribune, September 5, 2006.
  11. ^ Protesters: Give Chicagoans what they want - Field's, Skyline-Chicago.com, November 30, 2006.
  12. ^ Macy's Reports Slow Sales At Converted Marshall Field's Stores, NBC5.com, December 13, 2006.
  13. ^ L.H. Robbins, "The City Department Store: Evolution of 75 Years," New York Times, 12 February 1933, 130.
  14. ^ The Abandoned Pennsylvania Turnpike, BrianTroutman.com
  15. ^ The Big Apple: Does Macy's Tell Gimbel's? Barry Popik, October 7, 2004.


[edit] External links


Federated Department Stores

Terry J. Lundgren (Chairman, President and CEO)

Bloomingdale's | Macy's (East | Florida | Midwest | North | Northwest | South | West | macys.com)

Events: Glamorama | The Great Tree at Macy's | Macy's Thanksgiving Day Parade

Annual Revenue: US$1.406 billion (FY 2005)     Employees: 232,000     Stock Symbol: NYSE: FD

Website: www.federated-fds.com

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Coordinates: 40°45′03″N, 73°59′21″W