MacWEEK

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MacWEEK was a controlled-circulation weekly Apple Macintosh trade journal based in San Francisco that once had exclusive qualification for its readership: It was offered free to qualified "Macintosh Volume Buyers". Founded in 1987, it was acquired by Ziff-Davis in 1988. In 1998, as part of a strategy change, the publication was relaunched as eMediaWeekly, which caused a number of its existing sponsors to withhold their advertising. Eventually, MacWEEK existed online as part of Mac Publishing's online publication, MacCentral Online. Now it exists simply as an http redirect to the site.

The MacWEEK rumor column was penned by the pseudonymous Mac the Knife.

Apple Inc. employees, following the example of executive Jean-Louis Gassee, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.

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