MacMall Inc

From Wikipedia, the free encyclopedia

1 Overview
2 History
3 Operations
4 Products
5 Marketing channels
6 External links
7 References

[edit] Overview

MacMall, Inc. is a high-volume, direct reseller of technology solutions, mostly products from Apple Inc. such as Macintosh computers and the very popular iPod line of music players. Its corporate office is located in Torrance, California.

[edit] History

MacMall’s parent company was founded in 1987. It is apublic company listed on NASDAQ and it is also a registered member of the Better Business Bureau. MacMall offers a wide variety of products from the world’s top brands in computers and other electronics, such as Apple, Microsoft, Cisco, Panasonic, Sony and BenQ.

[edit] Operations

MacMall operates with the aim to increase sales and profitability. MacMall call centers operations are established to foster closer relationships with its customers through inbound sales, customer inquiry handling and technical support. Customer orders are carried out from MacMall’s central warehouse in Memphis, Tennessee, or from one of the company’s numerous distribution centers in the U.S.

[edit] Products

The company’s diverse product offerings include:

MacBook and iPod music player from Apple, office software for Mac from Microsoft, plasma and LCD TVs from Sharp and Panasonic, internal and external hard drives from Fantom and LaCie.

MacMall’s set of merchandise are thoroughly screened before they are included in the company’s retail website. The quality of the product, its features, together with its price and warranties are considered before being featured in the product lineup.

[edit] Marketing channels

MacMall reaches out to consumers by:

Relationship-based inbound and outbound telemarketing, online retailing through its web site, direct sales force with the use of the company’s full-color catalogs, personal selling through its retail stores.