MAC Cosmetics

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Makeup Art Cosmetics, better known to most as M•A•C, is a brand of cosmetics.

In 1985, MAC was established in Toronto, Canada by its founders Frank Toskan and Frank Angelo.

Toskan was a make-up artist and photographer, while Angelo was a businessman. They both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photo shoots. The intense lighting used and glare from it caused a lot of make-up to be lost in photography, so the two set to develop a line that was strong enough for these photoshoots and broad enough to provide new colours and products for make-up artists' creative use. They envisioned a makeup company that would be for All ages, all races, all sexes. This later became the company motto.

M•A•C has four social initiatives which were established by the original owners (Frank Toskan and Frank Angelo)

  • The M•A•C AIDS Fund (1994)
  • M•A•C Cruelty-Free Beauty
  • Back to M•A•C Recycling
  • M•A•C Kids Helping Kids

Co-founder Frank Angelo died on January 12, 1997. That same year (1997) M·A·C was sold to the Estee Lauder Companies which is based in New York City.

The M•A•C AIDS Fund has been continued by the new owners. Money for the fund is raised by the sale of Viva Glam products (currently available in six lipstick colors and two glosses). 100% of the sale price of Viva Glam products is donated to help men, women and children living with HIV and AIDS. Since its inception in 1994, the fund has raised over 80 million dollars.

The M•A•C PRO Program is provided to professionals in the industry. An annual fee must be paid for this service. The program provides professional support, special pro-only benefits and discounts. Make-up artists receive a 40% discount. Aestheticians, Cosmetologists, Hairstylists, Fashion Stylists, Nail Technicians, Costume Designers, Models, On-Air Talent/Performers, and Photographers receive a 30% discount. International discounts may vary.

Professional freelance makeup artists at an international level are allegedly boycotting MAC Cosmetics, the most prevalent complaint being unethical business practices stemming from contract undercutting to union busting. East Coast Hair/Makeup Artist Union, IATSE Local 798 has officially joined the boycott with support from NY SAG (Screen Actors Guild).

Spokespersons and models in the past have included:

[edit] External links

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