Lynton Crosby

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Lynton Crosby AO is an Australian political campaign strategist.

[edit] Political career

In 1976, Crosby started his career as a market analyst with Golden Fleece Petroleum.

In 1978, Crosby commenced his political career as a research assistant for Senator Baden Teague.

In 1980 Crosby became Executive Assistant to the Hon. Harold Allison, then Minister of Education & Aboriginal Affairs.

In 1982, Crosby became Executive Assistant to the Hon. Martin Cameron MLC, then Leader of The Opposition In The Legislative Council in South Australia.

Between 1986 and 1991 Crosby held a series of corporate affairs positions in the Australian pivate sector.

In 1991, Crosby became State Director for the Queensland Division of the Liberal Party of Australia.

In 1994, Crosby became the Deputy Federal Director of the Liberal Party of Australia, serving under then Federal Director Andrew Robb.

In May 1997, Crosby replaced Andrew Robb as Federal Director of the Liberal Party of Australia.

In 1998, Crosby served as campaign director for Howard's second victory at the 1998 Australian Federal Election . Government won with marginal seats (swing seats) targeted by Crosby.

In 2001, Crosby again served as the campaign director for the Liberal Party of Australia during the 2001 Australian Federal Election.

In 2002, Crosby set up Crosby Textor with Mark Textor.

In 2004, Crosby served as a consultant to John Howard for a fourth election win at the 2004 Australian Federal Election.

In 2006, Crosby was involved in setting up C|T Financial, an investor relations and financial communications specialist consultancy.

[edit] 2005 British Election

He managed the Conservative Party's unsuccessful campaign in the 2005 general election, charging them £441,000 to do so. Crosby is often accused of dog-whistle politics, where he caters various messages to different segments of the electorate. This was the case with Michael Howard's "Are you thinking what we're thinking?" slogan during the 2005 general election.

In Britain, the Labour Party accused Conservative leader Michael Howard of having "imported" Crosby and his business partner Mark Textor because of their alleged skills in aggressive campaigning.

Labour also warned that any campaign run by Crosby would imply that the Tories could not win and so it was safe for disaffected Labour supporters to "send a message" to Tony Blair as a protest vote. In fact the theme of the Conservative Party campaign in the closing days was indeed about sending messages to Tony Blair and "taking a stand on the issues", effectively implying people should cast protest votes. Labour dubbed this the "Queensland strategy" after a successful campaign, which was actually not run by Crosby, in 1995 in that state, electing Rob Borbidge.

[edit] External links


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