Lucky Brand Jeans

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Lucky Brand Jeans is a unisex brand of jeans from Vernon, California, United States, founded in 1990 by Gene Montesano and Barry Perlman. In addition, they also produce sportswear, knits, wovens, outerwear, T-shirts and active wear.

Button on the fly of a pair of Hendrix Lucky Brand Jeans.
Button on the fly of a pair of Hendrix Lucky Brand Jeans.

Liz Claiborne, Inc. acquired 85% of Lucky Brand Jeans in May 1999. In 2005, the company expanded its line to include clothing for infants through age 10. In 2006, the company opened Lucky Brand Jeans Kid stores, which are stores that exclusively sell the kid clothing.

[edit] The Product

Denim is the major selling point of the company, making up about 60% of business. Lucky Brand Jeans are known to have the words "LUCKY YOU" stitched into the fly of every pair of jeans. Products are manufactured in the USA, Mexico and Sri Lanka.

In 2005, Lucky Brand launched Lucky Brand Kid.

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