LRG clothing

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Lifted Research Group

Type	Private
Founded	1999
Headquarters
Industry	Fashion
Products	Clothing, Jeans, Hoodies, Shirts, Hats, and Belts
Website	Official Website

Lifted Research Group (or LRG) was founded in Orange County, California in 1999 by Jonas Bevacqua and MC Robert Wright. The two met while collaborating Hip Hop with Wrights crew, who was introduced by a co-worker. Wright was an established designer and MC who wanted to create his own clothing label, who, prior to LRG, worked with various clothing companies such as Quiksilver and O'neal and other private labels. Bevacqua had an idea and the logo, and Wright had the resources, leading to several patterns, samples and stickers. Bevacqua received a small amount of capitol to jump start the new company from his father's friends, who were in the same business. The two used this capital to initiate a production run, and were given a booth at ASR to sell their new products. 300 pairs of pants, 4 styles of hoodies and 4 styles of shirts were sold out by noon on the very first day. The company struggled for the first 3 years, but eventually became a success, as reflected in their 7 years of business.

"At the time the market was very defined as in; you're either skate, or you're surf, or you're urban as in Hip Hop... I hate even using that term. I feel like we were the first ones to really bridge the gap between these worlds... not really on purpose either, it was more just a reflection of what Robert and I are into. We're into gear, we're into skateboarding, we're into all different kinds of music."

Once LRG had doors to the public open, the streetwear brand began hiring flamboyant hip hop clothing designers that brought a refreshing sense of style to the hip hop clothing industry. The LRG brand has consistently reinvented itself and the Hip Hop clothing wolrd, staying abreast of the latest fabric and clothing manipulation possibilites.

Coming off a very busy 2005 year, the LRG clothing brand was inspired to launch a womenswear line. LRG expanded into a womens LRG fashion line known as Luxirie by LRG. The Luxirie clothing brand by LRG started off much like the original streetwear brand, finding moderate success. However, the Luxirie by LRG clothing brand grew much faster, creating a demand from women's fashion culture in less than a year.

[edit] Celebrity Endorsers

LRG is worn by a variety of celebrities such as, Kanye West, Peter Tillinghast, and Chris Brown (singer) as can be seen in his video for "Yo (Excuse Me Miss)". A large variety of LRG clothing is inspired by nature and various cultures.

Other Celebrity endorsers of LRG include Anthony Hamilton, John Legend, Cee-Lo, Just Blaze, Xzibit, Raekwon and Quentin Tarantino.

[edit] Slogan

“

LRG is a company designed to overthrow the masses by using our influence. Our slogan is simple, "underground inventive, overground effective." At LRG we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent culture. We're trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts, it is a way of living. LRG is innovative essence for the above average person.

”