Love Is Like an Itching In My Heart

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"Love Is Like An Itching In My Heart"

Single by The Supremes
from the album The Supremes A' Go-Go
Released	April 8, 1966
Format	7" single
Recorded	Hitsville USA (Studio A); 1965
Genre	Soul/pop
Length	2:40
Label	Motown M 1094
Writer(s)	Holland-Dozier-Holland
Producer(s)	Brian Holland Lamont Dozier
Chart positions
#9 (US Pop Singles)
The Supremes singles chronology
"My World Is Empty Without You" 1965	"Love Is Like An Itching In My Heart" 1966	"You Can't Hurry Love" 1966

"Love is Like an Itching in My Heart" is a 1966 hit single recorded by The Supremes for the Motown label. Written and produced by Motown's main production team of Holland-Dozier-Holland, "Love is Like an Itching In My Heart" was one of the few songs written by the team for The Supremes that didn't peak at number one on the Billboard chart, peaking at number nine on the Billboard Hot 100 in spring 1966.

The uptempo and brassy dance single was somewhat of a departure from the group's much lighter, pop-oriented sound, with a production set for an uptempo soul sound similar to that of material by fellow Motown groups Martha and the Vandellas and The Four Tops. The lyrics tell of how the narrator has been "bitten by the love bug" and no matter what she does, she can't "scratch it" (the itch created by the bite of the love bug). Lead singer Diana Ross' band mates Florence Ballard and Mary Wilson accompany Ross, as she sings about her lover's grasp on her heart.