Lotteria
From Wikipedia, the free encyclopedia
Lotteria is the chain of fast-food restaurants similar to McDonald's, and now with branches in Japan, South Korea, Taiwan, China, and Vietnam. It takes its name from its parent company, Lotte. Lotteria opened its first shop in Tokyo, Japan in September 1972. The first Korean shop was established in Seoul in 1979.
Contents |
[edit] History
The company first established itself on February 1972 in Japan. After that, the company was established in South Korea, Taiwan, China, and Vietnam. The first restaurant in South Korea opened in 1979, and currently Lotteria in South Korea is more popular than in Japan.
[edit] Business network
[edit] Japan
Lotteria is considered to be a follower of McDonald's. Both sell similar burgers, such as hamburgers, cheese burgers, teriyaki burgers, and so on. Shrimp burger is popular and is an original burger of Lotteria, first made in 1977.
[edit] South Korea
Lotteria is the number one fast food restaurant surpassing McDonald's in part by introducing lines of Koreanized fast foods including its now signature kimchi burger, and strikes most initial visitors as a Korean version of most Western-style fast food restaurants with some local additions. Its menu includes typical fast food items such as burgers, fried chicken, chicken wings, chicken fingers, iced coffee, baked potatoes, yogurt, salads, cheese sticks, but also includes teriyaki, squid rings, and a shaved iced dessert called pat bing soo.
Lotteria offers 14 different kinds of burgers for sale: Chun-Cheon Chicken Rib Burger, Cheong-Yang Chilly Pepper Burger, European Frico Cheese Burger, Paprika Bacon Beef Burger, Kimchi Burger, Korean Beef Bulgogi Burger, Burning Squid Burger, Shrimp Burger, Bulgalbi Burger, Bulgogi Burger, Chicken Burger, Cheese Burger, Rib Sandwich, and Teriyaki Burger.
Most burger, fries and soda combinations (know as "sets" or "set-uh") cost around 4000 won (approximately $4), with several going for under 4000 won.
[edit] Recycling
Lotteria has been at the forefront of a push by the Korean food service industry and citizens to implement recycling programs and other environmentally friendly policies beyond government mandates. Most beverages and desserts eaten in the restaurant come in reusable glass or plastic. Disposable paper cups come with a 100 won (approximately 10 cent) deposit which is returned to the customer when he/she brings back the cup for recycling. Customers are encouraged to bring their own bags by charging them between 50 won and 100 won for a new bag. The goal is a 90% reduction in disposables.
The trash receptacles are also much more specialized than typical recycling efforts with wax paper drink cups, plastic lids and drinking straws, cardboard fry wrappers, and napkins and paper tray liners all going into separate containers. Ice goes into some kind of cistern.
[edit] See also
[edit] External links
- Lotteria in Japan Japanese, official-website
- Lotteria in South Korea Korean, official-website
