Logo mats

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Custom logo mats are widely used by businesses to send a message or advertise a brand name on the first place people look when they enter a building. They provide an instant greeting and make a strong first impression on customers and clients, promoting brand recognition in the minds of their consumers. Creative logo placement is just one of the ways companies can use custom made mats to enhance their business operation.

[edit] Promoting Safety and Health

Quality floor mats also go a long way toward improving indoor air quality (IAQ) and safety in commercial and residential applications. Studies have shown that most toxic chemicals that end up inside a home are tracked in on people's shoes. A well-used door mat can trap and hold dirt and allergens, preventing their spread into the rest of the building, significantly improving IAQ and reducing the need for extensive cleaning.

Floor mats also provide safe surfaces on which to walk, preventing slips and falls that cause injury and liability damages. Anti-slip mats are now required in many areas to ensure maximum protection for both employees and customers. Specialized anti-slip mats are now available that provide extra resistance to the chemicals and grease that are sometimes found in industrial and food service settings.

Custom made anti-fatigue mats are also commonly found in work areas where employees are required to stand for long periods of time. Employers have found that much muscle strain and injury endured by workers is caused by improper flooring conditions. Non-supportive surfaces cause fatigue and foot, back and neck pain due to impaired circulation. Occupational safety guidelines now require some level of ergonomics when it comes to work areas. Designing body-friendly work stations is now a major priority for employers, since muscle strain can lead to lower worker morale and attendance. Height-appropriate work tables, foot stools, and frequent periods of rest can also improve worker health and productivity.

[edit] Developing a Matting System

Custom mats can be incorporated into an entire matting system for a business, regulating traffic flow and providing a safe, clean atmosphere. An effective matting system should combine the marketing benefits of logo display with the function of improving air quality and safety. Mats should be used at all entrances to stop the dirt and dust at the door, non-slip mats for walking areas, and anti-fatigue for work areas.

Mats should be carefully selected as to their specifications for intended use. For example, an overly thick mat can cause more injury and accidents than it prevents. And mats should be periodically cleaned and well-maintained to ensure they don't become part of the problem, harboring excessive soil that can damage floors and IAQ.

Commercial floor mats have come a long way from the plain brown entrance mats many of us are used to. Highly visible mats can be customized to fit in with the design motif of a company with a vivid graphic image. Natural fibers are also widely available that provide the durability of a quality floor mat without the heavy duty industrial look. Business and home owners now have plenty of online resources for choosing and purchasing appropriate, cost-effective matting systems.

Using logo matting is now one of many ways companies utilize functional items on which to display their unique graphic images to a receptive audience. Business owners are aware that a good logo is essential to promoting their products and services. Creative and effective logo placement is also crucial, from TV and print ads to useful products like T-shirts, mugs, and pens.

[edit] Creating an Effective Logo

The process of logo design can be complex and time consuming, often involving marketing professionals who test several potential designs before choosing on the right one. Many business owners just starting out don't have unlimited funds to invest in all kinds of customized items, but logos should be created with the future in mind. The hope is that a company will grow over time, expanding enough to warrant a need for bigger and better advertising.

A good logo will be designed with its full range of potential applications in mind, including signage, matting, and TV and print advertising. The key is versatility and longevity, with the ability to create a lasting image in the minds of consumers. Overly detailed logos should be avoided, as complicated images will take away from the logo's overall effectiveness. Using floor mats to display company logos is a relatively inexpensive way to promote brand awareness on a very necessary item. There are many retailers who offer high-quality floor mats that serve to protect the floors while advertising a product or service. Many people see logos on floor mats when passing by shops and businesses, taking note of products and services offered. Many firms offer Logo Mats and the largest manufacturer of Coco logo mats are Koncherry Coir Factories in India