Loeb (supermarket)

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Loeb Logo

Loeb is a Canadian supermarket chain of 40 stores in Ottawa and northeastern Ontario. Each of the stores average 26,114 square feet (2,426 m²) in size. Loeb was acquired by the Quebec-based supermarket chain Metro in 1999. It is currently Ottawa's second largest supermarket chain behind Loblaws. It is headquartered in Ottawa and also manages the Ontario SuperC locations.

Interior of a typical Loeb Supermarket

Loeb Fallingbrook, 10th Line Rd, Orléans, Ontario

Loeb began in 1912 when Moses Loeb opened a small wholesale confectionery house in Ottawa, Ontario, Canada. From 1912 to 1950, Loeb was a small wholesale warehouse. Eventually, Loeb grew from that small confectionery house into two large warehouses. For Loeb, the following two decades were those of lucrative business ventures. Through partnerships with other companies, Loeb grew to serve the needs of more people within a greater area. They even enjoyed success in the United States – a very competitive market.

Throughout the 1980s, Loeb expanded throughout Canada. In 1990, Loeb launched its own brand of high-quality private label products called 'Loeb Made Today', and soon after came 'Loeb Ready' products.

In June of 1999, Loeb became part of the Metro Foods family. Now Loeb was able to put Merit Selection and Irresistible Brand products on their shelves. Today, Loeb stores serve customers throughout the province of Ontario.

In 2006, following Metro's summer 2005 acquisition of The Great Atlantic & Pacific Company of Canada, Loeb has become a subsidiary of A&P Canada Co. New products and services are introduced to Loeb stores, and the Merit, Econochoix and Irresistible lines have been dropped in favour of A&P Canada’s Master Choice, Equality and Baker’s Oven products and Fresh Obsessions produce.

It is unrelated to the Swiss chain of grocery stores with the same name.

[edit] Advertising slogans

1998 – 2002: Real Values (Get Real... Real Saving, Real Quality, Real Variety & Real Freshness)
2002 – 2004: For What's Important in Life
2004 - present: Just What You Need, Lunch Box Treats for Kids of All Ages!, Cut Your Way Everyday!, Freshness to Go!