Litter. It Costs You.
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Launched August 29, 2006, the Litter. It Costs You campaign is a comprehensive and unified fight against litter in Georgia. State agencies, local governments and volunteer organizations have joined together in a coordinated statewide program of education, eradication and enforcement. The campaign uses an interactive Web site, an online community toolkit, community challenges for adults and children, advertising and public awareness programs to reach its audiences.
Litter. It Costs You is the result of the work of the Litter Abatement and Prevention Task Force, a public-private partnership created through an executive order of Governor Sonny Perdue on June 15, 2005.
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[edit] Goals
Litter. It Costs You targets individuals, businesses and local organizations to make headway in three categories -- educate people about the problem, enforce litter laws and eradicate litter from Georgia communities.
1. Education – Inform Georgians about litter, its effects on the environment, public health, economy and safety.
2. Enforcement – Implement punishments, as stated under Georgia law. Littering is a crime and must be taken seriously by enforcers and violators alike.
3. Eradication – Inspire Georgians to stop littering and join the clean-up process, while spreading the message to not litter.
[edit] Programs
Youth Clean Community Challenge (YCCC) – The YCCC is part of the statewide Litter. It Costs You campaign and is designed to encourage young Georgians to take an active role in three core areas of litter prevention and abatement. Successful groups are eligible for monetary prizes.
Clean Community Challenge – The Clean Community Challenge is designed to encourage local governments to take an active role in developing litter education, enforcement and eradication/clean-up activities. Participation incentives include recognition by the state and eligibility to receive grant funding to implement local litter prevention strategies.
[edit] Mascot
“The Brown Trasher” is a brown thrasher, the state bird of Georgia. “The Brown Trasher” is a six-foot tall mascot costume available for local events, parades, and in-school appearances to support the Litter. It Costs You campaign and local anti-litter programs. The mascot program also includes stickers and a downloadable coloring page available on the Web site. “The Brown Trasher” made his debut at the Governor’s Litter Summit on August 29-30, 2006.
