List of advertising slogans

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The following is a partial list of advertising slogans in the English language:

Contents

[edit] Television, stations, network and cables

[edit] Communications, broadcasting, and publishing

[edit] Electronics

[edit] Computing

[edit] Recordings and Bands

[edit] Retail stores

[edit] Fashion

[edit] Clothing

  • "Life's Waiting. Let's Go." - Stride Rite, 2003
  • "501 Blues" — Levi's Jeans, 1984
  • "Because life is not a spectator sport." - Reebok
  • "Because their feet are in your hands." - Stride Rite, 1980's
  • "Children's shoes have far to go." — Start-Rite Shoes, 1945, Stanley Studios
  • "fcuk" — French Connection United Kingdom, 1990s
  • "For successful living" — Diesel
  • "Forever Sport" - Adidas
  • "We care about the shape you're in. Wonderful, wonderful Wonderbra" — Canadelle Wonderbra 1960s to 1980s
  • "Hello boys" — Playtex Wonderbra 1994
  • "I'm Buster Brown, I live in a shoe. That's my dog Tige, (ruff!) he lives in there too."
  • "Impossible is nothing" — Adidas
  • "Just do it" — Nike, 1988-on
  • "Know what comes between me and my Calvins? Nothing!" — Calvin Klein
  • "Life is short. Play hard." - Reebok
  • "Lifts and separates" — Playtex Cross-Your-Heart bra, 1960s.
  • "Live your life" - American Eagle Outfitters, 2006
  • "My friend, Joe Holmes, is now a horse" — Arrow Shirts, 1938
  • "On Planet Reebok, there are no ______." - Reebok (the blank is usually for things that restrain)
  • "Scent to bed" — French Connection United Kingdom
  • "The best seat in the house" — Jockey underwear
  • "The complete man" — Raymond (India)
  • "The next best thing to naked!" — Jockey
  • "What becomes a legend most?" — Blackglama Great Lakes Mink
  • "Patterns of Life" - Canifa, 2005-on, Haki
  • "They Feel Good" - Keds
  • "Gentlemen prefer Hanes" - Hanes Pantyhose - Hanesbrands inc.
  • "Nothing beats a great pair of L'eggs."

[edit] Makeup

  • "A Little Dab'll Do Ya" - Brylcreem men's hair application
  • "Because I'm worth it" - L'Oréal Hair Products/makeup
  • "Clean & Clear and under control" - Clean & Clear
  • "Easy, breezy, beautiful CoverGirl"
  • "Only Revlon makes it. Only you make it unforgettable" - Revlon
  • "Maybe she's born with it - maybe it's Maybelline" - Maybelline
  • "The Makeup of Makeup Artists" - Max Factor
  • "Get The London Look" - Rimmel

[edit] Perfume

  • "Between love and madness lies Obsession." - Calvin Klein, 1985
  • "Fragrance of excess." - Miss Sixty
  • "Her kiss. Her body. Her perfume." - Chanel N°5
  • "J’adore." - Dior
  • "Promise her anything, but give her Arpege" - Lanvin
  • "Pupa. Non conventional Christmas." - Pupa
  • "Very you." - Givenchy

[edit] Jewelry

  • "A diamond is forever." - De Beers Consolidated Mines, 1948–present (by N.W. Ayer & Son)
  • "Every kiss begins with Kay." - Kay Jewelers
  • "Give the gift of style." - Armani Code Gift
  • "Just." - Cavalli
  • "Serpentine." - ?
  • "Unlock the secret code of seduction." - Armani Black Code"
  • "It takes a licking and keeps on ticking." - Timex Corporation, 1956
  • "Diamonds - Leave her speechless" - De Beers
  • "Diamands are for ever" - Crown Jeweler

[edit] Miscellaneous

  • "Beauty meets quality" - Malabar gold(Indian)
  • "Create a storm" - Monsoon
  • "Who's that behind those Foster Grants?" - Foster Grant
  • "Positive energy from Powergen" - Powergen
  • "Come see the softer side of SOFT SOLUTION" - Soft Solution.

[edit] Finance

[edit] Food and drink

See List of food and drink advertising slogans

See also:

[edit] Household

  • "1001 Cleans a Big, Big Carpet for Less than Half a Crown" - 1001 carpet shampoo, c.1964
  • "A buck well spent" - Springmaid Sheets, 1948
  • "Ariston and on and on..."
  • "Away go troubles down the drain--Roto-Rooter" - 1954 to present
  • "Built to Last: Duralast" - Duralast (Autozone)
  • "Cover the Earth" - Sherwin Williams
  • "Does exactly what it says on the tin" - Ronseal, late 1980s to present.
  • "Giddyup 409" - Formula 409
  • "Hands that do dishes can feel soft as your face, with mild green Fairy Liquid"
  • "HILLYBILLY LIKES YOU!" - Hillybilly Vac Shack
  • "It Beats - as it Sweeps - as it Cleans" - The Hoover Company, 1926
  • "It's a lot less bovver than a hover" - Qualcast Concord lawnmowers, 1985, WCRS
  • "Kills Bugs Dead" - Raid (insecticide)
  • "Mr. Clean, Mr. Clean , the magic picker upper." - Mr. Clean
  • "Nobody does it like you" - The Hoover Company
  • "Not Advertised" - No-Ad sunscreen
  • "Nothing sucks like an Electrolux" - Electrolux
  • "Put the freshness back" - Shake'n'Vac
  • "Quick, Henry, the FLIT!" - Flit insecticide
  • "Ring around the collar" - Wisk Detergent, 1968
  • "Screw yourself." - IKEA, 2004, Norway. External link: [1]
  • "So tough, it's beautiful" - Armstrong Rhinofloor, 1980s
  • "The appliance of science" - Zanussi, 1981, Geers Gross
  • "The Quicker Picker-upper" - Bounty
  • "The Quilted, Quicker, Picker-upper" - Bounty
  • "The welcoming scent of home" - Glade Airfresheners, S. C. Johnson
  • "Unböring." - IKEA, 2003, Canada.
  • "Where great floors begin." - Shaw
  • "You don't have to be rich, just smart." - IKEA, United States
  • "Bang and the dirt is gone!" - Cilit Bang
  • "Don't Say Glue, Say YooHoo!!" - YooHoo Glue
  • "Ask Sherwin Williams"

[edit] Personal care

  • "99 44/100% Pure" - Ivory soap
  • "A totally organic experience" (not "orgasmic"!) - Clairol Herbal Essences
  • "Absolute cleanliness is Godliness!" - Dr. Bronner's Magic Soap
  • "Be careful how you use it!" - Hai Karate aftershave
  • "Because I'm worth it" - L'Oréal
  • "Because we're worth it too" - L'Oreal Kids
  • "Before you dress" - Caress
  • "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" - Clairol hair dye (later often shortened to "Does She or Doesn't She?")
  • "expirence is everything" - Oldspice
  • "Finesse your hair to beautiful"
  • "For those who like the trade rough" - Travis aftershave
  • "Good Morning! Have You Used Pear's Soap?" - Pear's Soap
  • "I've fallen and I can't get up!" - Life Alert
  • "I liked it so much I bought the company." - Remington shavers
  • "Imagine a touchable world" - Purell hand sanitizer
  • "I'm not a doctor, but I play one on TV" - Vicks cough syrup
  • "I never knew you had dandruff" - Head & Shoulders shampoo
  • "Is she or isn't she?" - Harmony hair spray
  • "It Floats!" - Ivory Soap
  • "It won't let you down" - Rexona/Sure/Degree anti-perspirant
  • A slogan used by Rexona in Finland was "There's always space for one who uses Rexona!" This led to many jokes, such as being able to fit an elephant into an car, as long as he uses Rexona.
  • "The mark of a man" - Old Spice aftershave
  • "Maybe she's born with it, maybe it's Maybelline" - Maybelline (lipstick, makeup)
  • "Preparing to be a beautiful lady" - Pear's Soap
  • "Raise your hand if you're sure". - Sure, 1984, Wells, Rich, Greene
  • "R-O-L-A-I-D-S spells Relief" - Rolaids (indigestion medicine)
  • "Take care." - Garnier, 2006-present
  • "The best a man can get" - Gillette razors
  • "The Lynx effect" - Lynx
  • "When a man you've never met before suddenly gives you flowers" - Impulse deodorant
  • "Which twin has the Toni?" - Toni, 1946, Foote, Cone & Belding
  • "You'll wonder where the yellow went when you brush your teeth with Pepsodent" - Pepsodent, 1956, Foote, Cone & Belding
  • "Your fragrance. Your rules" - Hugo Boss Deep Red
  • "The name on the world's finest blades" - Wilkinson Sword razors
  • "Look sharp, feel sharp" - Gillette, 1940s
  • "The Axe effect" - Axe deodorant
  • "Look Ma, no cavities!" - Crest toothpaste
  • "Always a bridesmaid, but never a bride" - Listerine, 1923
  • "Want him to be more of a man? Try being more of a woman!" - Coty Perfumes
  • "A little dab'll do ya" - Brylcreem, 1950s
  • "Plop, plop, fizz, fizz, oh what a relief it is!" - Alka-Seltzer
  • "Please don't squeeze the Charmin" - Charmin
  • "Strong enough for a man, but made for a woman" - Secret deodorant
  • "You're not fully clean unless you're Zest fully clean."
  • "Tough on grease. Soft on hands." - Palmolive

[edit] Pharmaceutical & Healthcare

  • "Leadership through Partnering"- Strides Arcolab
  • "For Coughs And Colds, Take Asperos" - Asperos

[edit] Recreation, entertainment, and travel

[edit] Stop smoking ads

  • "It needn't be hell, with NiQuitin"
  • "Don't Pass Gas" - American Legacy Foundation 2005
  • "Don't consume it or it will consume you"

[edit] Transport

  • "All the way DHL Express"
  • "Be absolutely sure." - FedEx
  • "Don't worry. There's a FedEx for that" - FedEx
  • "Go Greyhound and leave the driving to us" - Greyhound Lines
  • "It's the way the world works" - FedEx
  • "Relax, it's FedEx" - FedEx
  • "See America at see level" - Amtrak
  • "See what brown can do for you" - UPS
  • "This is a job for FedEx" - FedEx
  • "The World On Time" - FedEx
  • "This is the age of the train" - British Rail
  • "We want to race the truck." - UPS (in Dale Jarrett ads)
  • "We're getting there" - British Rail
  • "When it absolutely positively has to get there overnight" - FedEx
  • "Why wait when you don't have to?" - FedEx

[edit] Airlines

[edit] Automobiles

[edit] Automobile parts and accessories

  • "AAMCO. Double-A, honk honk M-C-O" - AAMCO transmission specialists
  • "Don't compromise. Midasize" - Midas
  • "Get in the zone Auto Zone" - Auto Zone
  • "Make it easy Make it right Make it Maaco" - Maaco
  • "Oh, Oh, Better Get Maaco" - Maaco
  • "Parts, Service, and So Much More" - Pepboys
  • "Thanks Delco!" - Delco Freedom Batteries. 1970s
  • "The answer's yes. Now what's the question?" - Unipart car spares, 1970s
  • "The Racer's Edge - STP
  • "Thousands of parts for millions of cars" - Unipart car spares, 1980s
  • "Trust the Midas touch" - Midas
  • "We do it right" - Brake Check
  • "You can't get better than a Kwik-Fit Fitter" - UK, Halls Advertising/Timberbush, 70's-present
  • "Nobody beats Midas. Nobody" - Midas
  • "We put America on the road" - Pepboys
  • "Pepboys - we're car people!" - Pepboys, as quoted by mascots Manny, Moe and Jack
  • "Lube it or lost it" - Jiffy Lube

[edit] Automobile Tires

  • "A better way forward" - Michelin 2005-on
  • "On the Wings of Goodyear" — Goodyear
  • "Race Proven Performance" — Kumho Tires, 2005
  • "Sooner or later, you'll own Generals" — General Tire
  • "Technology Focused. Quality Driven" - Continental
  • "Drivers Know" - Dunlop
  • "Because so much is riding on your tires" — Michelin up to 2005
  • "Driven to Perform" - Toyo
  • "Driving Emotion" - Hankook
  • "Uncompromising Performance" - Yokohama
  • "Driving Inspiration" - Falken
  • "Don't Give Up a Thing" - Cooper Tires
  • "The world is your course. Drive on." - Cooper Tires
  • "A Good Deal on a Great Tire" - Kelly Tires
  • "Power is nothing without control" - Pirelli
  • "For Everything You Value" - Uniroyal
  • "Make Your Mark" - Fuzion
  • "More Good Years In Your Car" - Goodyear
  • "Passion for Excellence" - Bridgestone
  • "Take Control" - BF Goodrich
  • "The Best Tires in the World have Goodyear written all over them" - Goodyear
  • "The Other Guys" - BF Goodrich
  • "Time to Re-Tire" — Fisk tires
  • "We give you more to go on" - Uniroyal
  • "You can't get better than a Kwik-Fit fitter" — 1980s
  • "You Either Have Goodyear Eagles, Or You Need Them" - Goodyear
  • "Born Tough" - CEAT Tires [1990s] (India)
  • "When snow says no, Goodyear says GO! Go, go, Goodyear!" - Goodyear

[edit] Car rental

[edit] Petroleum

  • "At Amoco, our job is you"
  • "At Gulf, the stop, that keeps America going"
  • "At Phillips 66, it's performance that counts" - Phillips 66
  • "Beyond Petroleum" — BP
  • "Drive With Care and Buy Sinclair" - Sinclair
  • "At the Sign of the Chevron
  • "Citgo is the right way to go"
  • "Come to Shell, for Answers - Shell
  • "Chevron, Simply Smarter
  • "Energy -- for a strong America." — Exxon, 1976
  • "Go well. Go Shell"
  • "Gulf Makes Your Car Run Better" - Gulf
  • "Hottest Brand Going" - Conoco
  • "Human energy" — Chevron, 2005
  • "I can be very friendly" — Sunoco, 1970s
  • "Liquid engineering" — Castrol oil, 1970s
  • "It's not just oil. It's liquid engineering" - Castrol oil, 2006 (India)
  • "Put a tiger in your tank" — Esso/Exxon
  • "Pump your money back into Canada" — Petro-Canada, early 1980s
  • "Oh Thank Heaven for 7-Eleven"
  • "On the move." - BP
  • "Rely on the tiger" - Exxon
  • "Star of the American Road" - Texaco
  • "The best way to get there." - Exxon
  • "The spirit of '76" — Unocal
  • "The Lead-free Leader" - Amoco
  • "Trust your car to the star" - Texaco, 2006
  • "Turn the key" - Exxon
  • "We keep you moving." - BP
  • "We'd like you to know" — Exxon, 1970s
  • "We're drivers, too" — Esso/Exxon/Mobil
  • "We're Working to keep your Trust" - Texaco
  • "We give you more to go on" — Sohio
  • "You can be sure of Shell", 1982
  • "You can trust your car to the man who wears the star" — Texaco
  • "You Expect More From Standard - And You Get It" Standard Oil (Indiana)
  • "You Expect More From A Leader" - Amoco
  • "You're Miles Ahead With Mobil" - Mobil
  • "A world of energy" - Texaco, 1996
  • "The Formula for the Future" - Petrofina

[edit] Government and military

See also List of political slogans

[edit] Social and public service

[edit] Politics and advocacy

  • "Objects in your mirror are closer than they appear." - John Edwards campaign slogan in the 2004 primaries when he was still running for president.
  • "It's the economy, stupid." - Bill Clinton for President, 1992
  • "It's morning again in America" - Reagan for President, 1984
  • "This time, vote like your whole world depended on it" - Nixon for President, 1968
  • "St. Augustine founded it. Becket died for it. Chaucer wrote about it. Cromwell shot at it. Hitler bombed it. Time is destroying it. Will you save it?" - Canterbury Cathedral
  • "Labout Isn't Working" - UK Conservative Party General Election Campaign, Saatch & Saatchi London 1984
  • "Yes!","I know,I believe,we can!" - Ukraine President's 2004-2005 Election Campaign

[edit] Education

  • "A mind is a terrible thing to waste" - United Negro College Fund
  • "They laughed when I sat down at the piano, but when I started to play!" - U.S. School of Music
  • "Where Girls Grow Strong" - Girl Scouts of the USA
  • "Use Your Head. Teach"
  • "Sylvan has a tutor for you."

[edit] Miscellaneous

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